Senior Content Activation Manager

4 days ago

Gurgaon, Haryana, India Adidas Full time
Job Description:

We are seeking a highly skilled and experienced Senior Manager Digital Activation for our Emerging Markets team. As a key member of the Digital Activation Content head's management team, the successful candidate will be responsible for leading the planning, production, and rollout of content for the adidas digital ecosystem. This includes managing the delivery of excellence in Content execution driving eCom Sales, Brand Awareness, Consumer Acquisition, and Retention across owned digital channels.

The ideal candidate will have strong leadership skills, innovative thinking, and the ability to effect change throughout the organization. They will work closely with key stakeholders, including Digital Brand Commerce teams, Creative Services, Content, Campaign Delivery, and Brand Publishing.

About the Role:

This is a full-time position that requires a strategic mindset with an ability to prioritize and delegate accordingly. The successful candidate will work closely with key stakeholders, including Digital Brand Commerce teams, Creative Services, Content, Campaign Delivery, and Brand Publishing.

Key Responsibilities:

* Champion collaboration and integrated processes between key stakeholders
* Lead go-to-market planning for digital campaigns on Emerging Markets coms in close collaboration with key EM cluster Stakeholders and EM BU Leads
* Go-to-market to include pre-season planning, in-season planning, and support on campaign execution
* Responsible for working cohesively with Digital Activations Cluster Stakeholders on planning campaign go to market and supporting execution in line with brand seasonal calendar, delivering integrated calendar with CRM and Membership
* Efficiency in digital asset creation, curation, and optimization by evaluating solutions in conjunction with the Director of Digital Activation
* Collaborating actively with the e-com team to ensure a seamless consumer experience on com and on time in full campaign launches
* Work hand in glove with e-com consumer experience and campaign operations team to ensure a seamless consumer experience on com page load speed, page titles, product sorting, journey optimization, etc.
* Lead business case for com improvements basis consumer funnel analysis in collaboration with e-com CX team
* Partner with the Analytics, Media Activation, and Consumer Engagement to utilize consumer insights that can enhance content performance

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