Assistant Manager Digital Activation

3 weeks ago

Gurgaon, Haryana, India Adidas Full time

Assistant Manager Digital Activation - IndiaArea xef xbf xbcDepartment xef xbf xbc Media Activation Krishan Upadhyay Subsidiary country xef xbf xbc INDIALocation xef xbf xbc GurgaonNumber of Personnel Managed 0Cost Center Budget and or Revenue Responsibility xef xbf xbc Brand MarketingPurpose Overall Relevance for the Organization Support the development and implementation of digital experiences on adidas web and app platforms Roles and ResponsibilitiesOwnership of Digital Platforms from a campaign go to market perspective The AM Digital Activation plays a critical role in the local go-to-market planning and execution of brand product and commercial campaigns on the adidas owned digital platforms com and app Planning and Strategy The Role is responsible for working cohesively with Digital Activations Hub and Market Stakeholders on planning and strategizing campaigns in line with brand seasonal calendar planned commercial initiatives and other relevant integrated local or globally lead digital marketing campaignsGo-to-Market Execution The role is responsible for ensuring the implementation and execution of market campaigns on com and app The Role Ensure execution and implementation of campaigns inclusive of briefing and consumer journeys is aligned to Global Hub guidelines Assistant Manager Digital Activations will lead coordination with third party agencies to support and facilitate creation of marketing briefs guidelines for adaptations to deliver locally relevant content as a part of go-to-market strategy on com app As a part of go-to-market execution the personal will work closely with the following teams to ensure a 360 know how and understanding of campaign to deliver 100 On Time in Full Campaign Execution Digital Activation Hub - For toolkits consumer journey and other key aspects of campaign like go live exit and campaign analysis Regional Brand Marketing Teams - For staying abreast on locally relevant campaigns key objectives and assets that will roll up in digital activation campaign execution on com Membership and Performance Media Team - Work closely with Membership and Performance media team ensuring digital activation mechanism and journey to support member acquisition sign ups or sell throughs are as per the guidelines E-com Operations Team - For ensuring coherence between campaign briefing and campaign execution Working hand in glove with e-com operations team ensuring a seamless consumer journey on com app E-Com Consumer Experience team - Work hand in glove with e-com consumer experience team to ensure a seamless consumer experience on com page load speed page titles product sorting journey optimization etc Lead in for com improvements basis consumer funnel analysis through e-com CX team E-com Strategy and Planning team - To ensure commercial campaigns briefing is aligned in terms of planned mechanics of offer and within the agreed turnaround time of execution Overall com App Consumer Experience support and collaboration - The digital activation assistant manager will work very closely with stakeholders in the e-com team to support not own key KPIs like conversion and brand engagement Within the capacity and width of Digital Activation role the personal will track parameters with support from e-com team that affect com app conversion i e Website bounce rate Time spent funnel drop offs and suggest ways of improvementKey Relationships Cluster CTC Team E-com Team- Hub Counterparts in EM Hub and global Consumer Experience Team Platform Ops Team Cluster Media and Membership team Key KPIs Execution excellence in brand campaigns product launches and commercial promotions Key Digital KPIs - Bounce Rate Av time Spend CR support Knowledge Skills and Abilities Detail-oriented and highly organized pro-active Experience with digital production process and technical nature of developing digital marketing initiatives Experience with Digital Creatives Assets production and dissemination in Digital channels Close coordination with digital creative agency person for 2D 3D production and adaptations Requisite Education and Experience Minimum Qualifications 4-5 years experience in online marketing University Degree in Marketing Communications Design Business or a related field Fluent in English spoken and written Adidas

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