Customer Retention Strategist

4 weeks ago

Industrial Area, India Sotrue Full time

Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Retention Marketing SpecialistAbout Us:Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible.With strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast — on track to reach ₹100 Cr ARR by 2026.Our leadership team includes professionals from Bain & Co. and KPMG.Role Overview:We’re looking for a Retention Marketing Specialist to own and scale Sotrue’s lifecycle marketing initiatives across WhatsApp, Email, and SMS. The ideal candidate is both creative and analytical — capable of designing campaigns that boost engagement, repeat purchases, and overall Customer Lifetime Value (LTV).Key Responsibilities:Build and execute retention campaigns across WhatsApp, Email & SMS.Develop personalized customer journeys and segmentation strategies.Analyse customer cohorts to uncover reactivation & upsell opportunities.Track & optimise key metrics — repeat rate, CTR, open rate, ROAS, LTV.Collaborate with brand & creative teams for impactful communication.Experiment with fresh, data-backed retention ideas beyond standard playbooks.Qualifications:1-2 years of experience in retention or CRM marketing, preferably in D2C, beauty, or personal care.Strong copywriting instinct and understanding of consumer psychology.Hands-on with CRM tools (e.G., WebEngage, Klaviyo, LimeChat, Kwikchat (Gokwik) ).Analytical mindset; familiarity with LTV, CAC, ROAS metrics.Professional, punctual, and accountable — thrives in a fast-paced startup.Why Join Sotrue:Lead retention for one of India’s fastest-growing beauty brands.Direct collaboration with a high-caliber leadership team.Ownership of strategy + execution in a high-impact role.Fast-track growth in the booming D2C personal care space.Creative, dynamic, and ambitious culture with competitive pay & perks.

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