Urban Mobility Business Development Associate

4 weeks ago

Delhi Division, India Yulu Full time

About Yulu

Yulu is India’s largest shared electric mobility-as-a-service company. Yulu’s mission is to reduce traffic congestion and air pollution by running smart, shared, and small-sized electric vehicles. Yulu is led by a mission-driven & seasoned founding team and has won several prestigious awards for its impact and innovation. Yulu is currently enabling daily commuters for short-distance movements and helping gig-workers to deliver goods for the last mile with its eco-friendly rides at pocket-friendly prices, and reducing the carbon footprint.


Yulu is excited to welcome people with high integrity, commitment, the ability to collaborate and take ownership, high curiosity, and an appetite for taking intelligent risks. If our mission brings a spark into your eyes and if you’d like to join a passionate team that’s committed to transforming how people commute, work, and explore their cities - Come, join the #Unstoppable Yulu tribe


Stay updated on the latest news from Yulu at https://www.Yulu.Bike/newsroom and on our website, https://www.Yulu.Bike/.


Role Summary

The primary responsibility of this role is to develop and implement strategic initiatives to drive sustainable growth in demand for Yulu's People and Goods Mobility businesses within the city. Reporting directly to the Demand Head, this role is crucial in shaping and scaling Yulu's urban mobility solutions to meet market needs effectively and sustainably.


Key Responsibilities

  • Lead a team of sales associates and on-ground promoters to drive user acquisition through referral channels and BTL activations across People and Goods mobility segments.
  • Build and maintain partnerships with local entities (e.G., RWAs, colleges, malls, restaurants, corporates) to boost demand generation.
  • Secure and manage enterprise partnerships with key Delhi-based businesses to generate sustainable demand for Yulu's mobility services.
  • Represent Yulu at local events and work with the Policy team to strengthen relationships with government and private entities.
  • Spearhead demand generation and Yulu Centre (YC) implementations in new city clusters, ensuring seamless setup and strong demand pipelines.
  • Form and stabilize national enterprise partnerships, collaborating with stakeholders like cluster heads for problem-solving and new partnership integration.
  • Optimize bike revenue yield and operational KPIs (revenue %, utilization, customer satisfaction), collaborating with teams in marketing, operations, and engineering.
  • Regularly gather customer feedback and implement field SOPs to maintain high service standards and continuously strengthen Yulu’s position in the city.


Qualification

  • Graduate with 2-3 years of experience in a high-growth organization or startup;
    experience in enterprise sales and marketing is a plus.
  • Willingness to travel extensively within the city, as this is a field-focused role.
  • Strong integrity, with excellent problem-solving skills, business acumen, communication, and interpersonal abilities.
  • Comfortable working in a fast-paced, dynamic environment.
  • Passionate about mobility, urban planning, and sustainable living.
  • Skilled multitasker with a data-driven mindset;
    proficient in technology, data analysis, and Excel.

We assure you

  • Be a part of an innovative company that values professional growth, trustworthy colleagues, a fun environment in the office, and well-being for employees
  • Work on impactful HR strategies that directly shape the workforce and make positive contributions to the business
  • A culture that fosters growth, integrity, and innovation

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