Brand & Engagement Lead

2 days ago


Bengaluru, India Byg Ventures Full time

About BYG VenturesBYG Ventures is a Bangalore-based hospitality brand operating some of the city’s most vibrant and experiential spaces — Byg Brewski, Bob’s Bar, and Jollygunj. We are passionate about creating memorable experiences and building strong community connections through creative marketing, immersive branding, and strategic campaigns.Role OverviewWe are seeking a Marketing Manager to lead and oversee the marketing strategy and execution across all BYG Ventures brands. The ideal candidate is a dynamic, creative, and strategic thinker with experience in hospitality or consumer-facing brands. This role involves managing campaigns, social media, events, and a marketing team while ensuring consistent brand communication.Key Responsibilities - Develop, implement, and oversee marketing strategies and campaigns for all BYG Ventures brands. - Lead the marketing team, providing guidance, mentorship, and performance feedback. - Plan, coordinate, and execute brand activations, events, and promotional campaigns. - Manage digital marketing initiatives, social media content, and audience engagement. - Conduct market research, competitor analysis, and consumer insights to inform strategy.Track marketing performance metrics, prepare reports, and recommend optimizations. - Ensure brand consistency across all channels and marketing materials. - Collaborate with internal teams, vendors, and partners to deliver impactful campaigns. - Drive innovation and creative solutions for brand growth and visibility.



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