Digital Brand Engagement Specialist

3 days ago


Bengaluru, India Formial Labs Full time

Social Media & Content LeadLocation: Bangalore Experience: 2+ yearsEducation: Graduate from a premier collegeAbout Us:Formial Labs is India’s first prescription skincare brand. We’re on a mission to make dermatologist-designed, customized skin treatment plans accessible to everyone—and we want to tell that story in fresh, creative, and engaging ways.About the Role:We’re looking for a social media powerhouse — someone who lives and breathes content, thrives on trends, and knows how to make a brand stand out in a cluttered digital space. You’ll be the voice, pulse, and energy of our brand online — turning creative ideas into scroll-stopping moments that people can’t ignore.If you’re obsessed with great storytelling, aesthetics, and engagement — and have a knack for making things go viral — this role is for you.What you will do:Own and grow the brand’s social presence across platforms — Instagram, YouTube, X, LinkedIn, and more.Ideate, plan, and execute content that’s original, on-trend, and true to the brand.Collaborate with designers, videographers, and agencies to bring your ideas to life with a strong aesthetic sensibility.Work closely with influencers and creators — from identifying the right partners to managing collaborations and negotiating deals.Track and analyze performance metrics to refine strategy and drive engagement and growth.Write smart, sharp copy that connects with audiences instantly.Stay ahead of trends, memes, formats, and cultural moments — and leverage them creatively.Conduct research and benchmarking to bring fresh, insight-driven content ideas to the table.Promote content strategically through paid and organic means to maximize visibility and impact.Act as the brand custodian across social touchpoints, ensuring tone, quality, and consistency.What we're looking for:2+ years of hands-on experience managing brand social media handles.Proven track record of growing a brand or creator account through strategic and creative social media work.Strong grasp of design aesthetics — able to brief, guide, and work closely with designers.Excellent interpersonal and communication skills; can influence and collaborate with ease.Deep understanding of brand voice, positioning, and storytelling.Creative, enthusiastic, and obsessed with social media culture and innovation.Highly organized and detail-oriented, with strong ownership and accountability.Great at negotiation, coordination, and execution — nothing slips through the cracks.Hungry to learn, grow, and make a difference in a fast-paced, ambitious team.Why you will love it here:You’ll get to work in an environment that celebrates creativity, speed, and bold ideas. You’ll have the freedom to experiment, create impact, and be part of a team that’s building something exciting — one post, one story, one viral moment at a time.Expected CTC - 4.5 - 5 LPA + perks and allowances Growth prospects within the company All employees aligned with our long term vision will be considered for stock options



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