GM - Branding | D2C FoodTech | 5yrs + | Navi Mumbai

4 days ago

Tiruppur, Tamil Nadu, India MetaMorph Full time

About MetaMorph:

We at MetaMorph, empower startups to scale and innovate by placing people at the centre of their strategy. With a proven track record of supporting over 220 startups, we specialise in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle—360°

About Our Client:

A tech-driven platform that bridges local farmers with urban consumers, delivering fresh, traceable produce and staples directly to their doors.

It combines sustainable agriculture with a direct-to-consumer retail model through both online and offline channels.

Key Responsibilities:

  • In-depth understanding of customer behavior, preferences, and purchase drivers.
  • Proven ability to launch and scale successful products while delivering measurable, high-impact campaigns.
  • Expertise in driving innovation, organic footfall, and organic search growth.
  • Strong customer-first mindset with ownership of content across all brand communication touchpoints.
  • Develop and execute holistic brand strategies to drive growth, awareness, and engagement.
  • Lead cross-functional teams to launch new products, campaigns, and customer initiatives.
  • Leverage customer insights and market research to guide brand positioning and messaging.
  • Collaborate with digital teams to optimize online presence and customer experience.
  • Drive continuous innovation and experimentation to stay ahead of competitors.
  • Monitor and evaluate brand performance using data-driven insights to refine strategies.

Requirements:

  • Minimum 5 years in the FMCG sector with leading brands
  • 1–2 years in online brand management, ideally within a consumer-facing, high-growth environment.

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