Regional Trade Marketing Specialist

2 weeks ago

Mumbai, Maharashtra, India myGwork Full time

This job is with Brown-Forman, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Quote from Hiring Manager

Are you ready to step into the world of iconic spirits and unleash your creativity with some of the most beloved brands. We have an exciting opportunity for a highly motivated candidate to join the India Trade Marketing team & help grow our portfolio of brands in the west region. The Regional Trade Marketing Manager plays a crucial role in driving the company's success in the region by ensuring that marketing efforts are strategically aligned with business goals. This position requires a proactive and innovative approach to marketing, with a strong focus on achieving measurable results and maintaining a competitive edge in the market.

Meaningful Work From Day One:

As a Regional Trade Marketing Manager, you will be responsible for developing and implementing effective trade and marketing strategies to promote our brands in the west region. You will lead the market independently with guidance from the National Trade Marketing Manager, ensuring alignment with overall business objectives for the region. The Regional Trade Marketing Manager plays a crucial role between Marketing & Sales - leveraging brand plans into executable channel & customer plans.

The role will work across the portfolio of brands of B-F India in the west region (Maharashtra, Goa, M.P, DDS) which is the most important region in B-F India with direct distribution in Mumbai, Pune and Goa and will be responsible for Trade Marketing activity across all channels. You will work closely with Marketing teams, Sales teams and external agencies partners to ensure excellence in execution (timeliness, quality of implementation & performance).

Internally your title will be Regional Trade Marketing Manager - West.

What You Can Expect:

Strategy Development:

  • Develop and implement regional trade marketing strategies and budgets that align with the company's overall goals.

    • Tailor marketing initiatives to the specific needs and preferences of the region.

Market Penetration & Growth:

  • Develop strategies to increase market share and drive sales growth within the region.

  • Identify and capitalize on new market opportunities to expand the customer base.

Data-Driven Decision Making:

  • Conduct thorough market analysis to understand customer preferences, competitor activities, and market trends.

    • Use insights to inform and refine marketing strategies.

Commercial Collaboration:

  • Work closely with the regional commercial teams to align trade marketing activations for the region.

    • Provide the sales team with necessary marketing materials, promotional tools, and training.

Promotional Campaigns:

  • Plan and execute regional promotional campaigns that are tailored to local market problems & opportunities to drive sales and customer engagement.

    • Ensure that promotional activities are effectively communicated and implemented at the point of sale.

Brand Visibility:

  • Enhance brand presence through effective in-store promotions, merchandising, and point-of-sale materials.

    • Ensure consistent brand messaging across all marketing channels.

Relationship Management:

  • Build and maintain strong relationships with key distributors, retailers, and trade partners

    • Also, manage relationships with external agencies, vendors & suppliers to ensure the timely execution of marketing campaigns.

Performance Tracking:

  • Monitor and evaluate the effectiveness of trade marketing activities.

    • Adjust strategies/plan based on performance data, learnings and feedback.

Budget Management:

  • Develop and manage the regional marketing budget.

    • Ensure cost-effective implementation of marketing programs.

What You Bring to the Table:

  • 3-5 years of Sales and marketing experience or field marketing experience within the beverage or CPG industry.

  • Strong analytical skills with a curious and creative mindset

  • Ability to work in a high-pressure environment, meet deadlines and simultaneously develop, deploy, and coordinate multiple projects.

  • High degree of independent judgment and initiative, in a team-oriented, self-managed

  • Strong organizational skills with ability to manage priorities in a fast-paced, rapidly changing environment.

  • Demonstrated ability to make sound business decisions, have courageous conversations, influence others, prioritize portfolio and allocate resources effectively.

  • Excellent interpersonal skills, oral and written communication skills

  • Readiness to travel within the market & regionally (the person will spend 10 to 15 days in a month in the market in the region)

What Makes You Unique

Someone who can translate brand objectives and plans into executable channel & customer plans and someone who can build long-term & trusted relationships with key internal and external stakeholders will thrive in this role.


Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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