Trade Marketing Specialist
3 days ago
About the Role
We are seeking an experienced Trade Marketing Specialist to join our team. As a key member of our sales and marketing department, you will be responsible for developing and executing trade marketing strategies across online and offline channels.
Key Responsibilities
- Develop and execute trade marketing plans for both e-commerce and retail platforms.
- Work closely with sales, marketing, and regional teams to drive promotional effectiveness.
- Plan and execute product bundling, visibility campaigns, and marketing collaterals.
- Conduct market research and competitive analysis to refine trade marketing strategies.
- Lead new product launch activations and region-specific promotional activities.
- Manage and optimize marketing budgets to ensure cost-efficient execution.
Requirements
- Strong understanding of e-commerce marketplaces and traditional retail operations.
- Proven experience in marketing strategy, promotional planning, and execution.
- Strong analytical skills with expertise in data analysis and reporting tools.
- Self-motivated, detail-oriented, and adaptable in a fast-paced environment.
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