Senior Trade Marketing Specialist

6 days ago


Mumbai, Maharashtra, India FMCG COMPANY is HIRING FOR Full time

FMCG COMPANY is HIRING FOR Assistant Trade Marketing Manager

About the Role:

We are seeking a data-driven trade marketing professional to spearhead performance marketing and trade initiatives across Quick Commerce (Zepto, Blinkit, Swiggy Instamart, Zomato) and E-commerce platforms. This role requires a keen understanding of platform-specific growth levers to drive optimum sales and visibility.

Key Responsibilities:

Performance Marketing & Platform Growth

  1. Plan, execute, and optimize marketing strategies for Zepto, Blinkit, Swiggy Instamart, Zomato, and other aggregator platforms
  2. Drive sales growth, category visibility, and ROI optimization across Q-commerce platforms
  3. Track and analyze platform data, consumer behavior, and marketing spends to enhance performance
  4. Work closely with platform account managers to leverage deals, promotions, and visibility features
  5. Manage Meta Ads campaigns to drive traffic and conversions on these platforms

General Trade & Modern Trade Support

  1. Collaborate with offline sales teams to support GT & MT promotions and activations
  2. Ensure brand visibility and POS material execution at key stores
Requirements:

This role requires a candidate with Meta Ads experience, a strong understanding of paid media performance, and experience in managing Quick Commerce / E-commerce platforms. The ideal candidate should be highly data-driven with the ability to analyze sales trends and optimize marketing investments. Strong collaboration skills to work across sales, marketing, and platform partners are also essential.



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