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Trade Marketing Specialist

2 weeks ago

Mumbai, Maharashtra, India FMCG COMPANY is HIRING FOR Full time

FMCG COMPANY is HIRING FOR Assistant Trade Marketing Manager.

About the Company

We are a leading FMCG company seeking an experienced Assistant Trade Marketing Manager to spearhead performance marketing and trade initiatives across Quick Commerce and E-commerce platforms. This role requires a strong understanding of platform-specific growth levers to drive optimum sales and visibility.

About the Role

The ideal candidate will have experience in managing Quick Commerce/E-commerce platforms, with a proven track record of driving sales growth, category visibility, and ROI optimization. Strong collaboration skills are essential to work across sales, marketing, and platform partners.

Key Responsibilities:
  • Plan, execute, and optimize marketing strategies for Zepto, Blinkit, Swiggy Instamart, Zomato, and other aggregator platforms
  • Drive sales growth, category visibility, and ROI optimization across Q-commerce platforms
  • Track and analyze platform data, consumer behavior, and marketing spends to enhance performance
  • Work closely with platform account managers to leverage deals, promotions, and visibility features
  • Manage Meta Ads campaigns to drive traffic and conversions on these platforms
Requirements:
  • Mandatory: Meta Ads experience with a strong understanding of paid media performance
  • Experience in managing Quick Commerce/E-commerce platforms is a strong plus
  • Highly data-driven with the ability to analyze sales trends and optimize marketing investments
  • Strong collaboration skills to work across sales, marketing, and platform partners
  • Prior experience in FMCG, D2C, or digital-first brands is preferred