Trade Marketing

Job Title Trade Marketing ExecutiveJob Type Permanent Full-timeFunction ExportsBusiness Godrej Consumer Products LimitedLocation Mumbai Maharashtra IndiaAbout Godrej Industries Group GIG At the Godrej Industries Group we are privileged to serve over 1 1 billion consumers globally through our businesses with market leadership positions in the consumer products real estate agriculture financial services and chemicals industries About Godrej Consumer Products Limited GCPL Godrej Consumer Products is a leading emerging markets company As part of the over 125-year young Godrej Group we are fortunate to have a proud legacy built on the strong values of trust integrity and respect for others At the same time we are growing fast and have exciting ambitious aspirations About the roleAs a Trade Marketing professional you will play a pivotal role in driving sales revenue through a robust network of country distributors while also developing and nurturing direct customer accounts This dynamic position combines strategic marketing initiatives with hands-on sales execution requiring international travel as needed Key Responsibilities Trade marketing Develop and execute trade marketing initiatives tailored to brand and country-specific requirements Analyse brand positioning in new and emerging markets identifying targeted consumer insights and proposing relevant products or NPDs New Product Developments Collaborate with sales teams to implement monthly marketing and trade marketing TM activities in assigned countries within planned budgets Champion brand ownership aligning with the companys vision mission goals and strategies Translate brand strategies into actionable plans ensuring effective brand positioning and go-to-market execution Lead brand launches ensuring alignment with company objectives and timelines Monitor the performance of marketing campaigns evaluate ROI and track KPIs Conduct market trend analysis research consumer insights and assess competitor activities to uncover growth opportunities Oversee marketing and advertising efforts to maintain consistency with the product line strategy Ensure 100 adherence to established systems and processes Business development Manage sales operations across assigned markets to drive growth Expand product range within existing distributor accounts and identify new distributors in emerging markets Formulate and implement sales strategies to improve top-line performance Lead sales teams to generate new opportunities through networking inbound inquiries and outbound outreach Facilitate country entry and distribution expansion strategies in emerging markets Drive sales process automation and establish strong sales frameworks across markets Strengthen penetration into key accounts and monitor receivables to ensure efficient credit control Achieve monthly quarterly and annual sales forecasts while maintaining country-level performance reporting Optimise gross and net margins in alignment with budgetary goals Monitor manpower productivity and utilisation of country budgets Manage product registrations with regulatory bodies such as municipalities and FDA as relevant to local markets Ensure compliance with trading policies payment protocols and currency regulations in collaboration with the finance team Adhere to local health and safety laws and corporate policies Maintain a dynamic MIS system to monitor distributor stocks secondary sales and inventory replacement to maintain high fill rates Collaborate on shipping schedules credit control mechanisms licenses and safety documentation to ensure timely and accurate administration Plan and execute cost reductions for freight insurance and forwarding expenses Who are we looking for Education MBA PGPM degree from a recognised university preferred A degree in Marketing or Sales is highly preferred Experience 35 years of experience in Sales Marketing or Trade Marketing roles Demonstrated success as a Brand Manager Business Development Manager or Trade Marketing professional Proven expertise in FMCG sales and distribution operations Skills Strong ability to conceptualise and execute brand and marketing strategies while effectively communicating with senior management Analytical mindset with proficiency in data-driven decision-making Up-to-date knowledge of marketing trends and industry best practices High proficiency in managing numbers metrics and spreadsheets Expertise in Partner management Sales management Planning and organising Execution excellence Result-oriented with a focus on delivering measurable outcomes Big-picture thinking while maintaining attention to detail Proactive mindset with the ability to adapt short-term actions to long-term objectives Collaborative win-win thinking that drives mutual success Whats in it for you Be an equal parentChildcare benefits for the birthing parent commissioning parent in case of surrogacy or adoptive parent and their partners 6 months of paid leave for primary caregivers flexible work options on return for primary caregivers 2 months paid leave for secondary caregivers Caregiver travel for primary caregivers to bring a caregiver and children under a year old on work travel Coverage for childbirth and fertility treatmentNo place for discrimination at GodrejGender-neutral anti-harassment policySame sex partner benefits at par with married spousesCoverage for gender reassignment surgery and hormone replacement therapyCommunity partnerships and advocacyPersons with Disability PwD careWe are selfish about your wellnessComprehensive health insurance plans as well as accident coverage for you and your family with top-up optionsElder care for those who might need to extend support to senior family membersPreventative healthcare supportOutpatient Department OPD coverage including vaccinations dental vision etc Uncapped sick leaveFlexible work options including remote working and part-time workMental wellness and self-care programmes resources and counsellingCelebrating wins the Godrej WayStructured recognition platforms for individual team and business-level achievementsDigital and offline instant recognition platforms An inclusive GodrejBefore you go there is something important we want to highlight There is no place for discrimination at Godrej Diversity is the philosophy of who we are as a company And has been for over a century Its not just in our DNA and nice to do Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster We hope this resonates with you We take pride in being an equal opportunities employer We recognise merit and encourage diversity We do not tolerate any form of discrimination on the basis of nationality race colour religion caste gender identity or expression sexual orientation disability age or marital status and ensure equal opportunities for all our team members If this sounds like a role for you apply now We look forward to meeting you Godrej Boyce