Key Account Executive-Modern Trade Sales(FMCG)

4 weeks ago


Greater Kailash, Haryana, India Shalimar's Full time

The ideal candidate will be responsible for driving sales and market share growth for our product lines, including hair care, cooking edible oils, spices, and coconut oil. This role requires a strong understanding of the FMCG sector, exceptional leadership skills, and a proven track record in sales management.

**********Candidates from unrelated industries will not be considered. Kindly apply only if your experience aligns with the relevant sector.

HQ- Delhi

Role & responsibilities-

· Prepare the Modern Trade sales strategy & growth plans in line with business strategy. Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.

· Identifying & appointing Modern Trade distribution partners -Primary & secondary sales among channel partners -Sales promotion & visibility of stores Prepared and hosted successful customer educational events with targeted sales follow-up to attain robust ROI.

· Tracked and analyzed key account trends, identifying opportunities for growth and eliminating potential threats.

· Prepared and presented technical and commercial offers to clients based on company standards.

· Planning and Implementation of combo offers exclusively for Modern Trade

· Planning and executing visibility for the brand in Modern trade and increasing secondary sales ¢ Meeting with clients from different Key Accounts and build a rapport and forecasting the next step of the business

· Responsible for the reporting, management and upgrading the team through proper relevant training

· Organizing promotion activities like coupons, price deals/ POS displays/ demonstrations/ participation in exhibitions, events / tie-ups etc.

· Handling merchandising activities like product placement, assortment displays to create effective visual impact for higher conversion

· Enabling business growth by developing and managing a dedicated channel network of dealers and monitor performance to ensure achievement of sales targets. ¢ Restructuring for dealers & distribution network.

· Ensuring availability of fast-moving items and reviving deteriorating brands in the product mix

· Lead, train & monitor the performance of sales representatives and other team members to ensure efficiency in sales operations and meeting of individual & group targets

· Customized promos for flagship outlets, special offers for festive season

· Developing and implementing result-oriented strategies and plans to achieve sales & collection targets and ensure profitability.

· Regular reporting on market conditions/ competitors' activities to facilitate formulation of effective strategies by top management.

Preferred candidate profile

· Bachelor's degree in business, Marketing, or a related field.

· MBA Preferred

Perks and benefits

Salary & Other Benefits as per industry Standard

If you passionate about this role, we encourage you to apply here-

Our Company Profiles: Kindly go through this link

if you are interested just revert back to me.



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