Brand Solutions Strategist

6 days ago

Kolkata, India Schbang Full time

Experience Required: 1-2 years


Major Roles & Responsibilities:

  • Basic copywriting for posts and handling Online Reputation Management (ORM) for the brand/s assigned.
  • Monthly/ Weekly report to the Management/ Client regarding the account’s activities.
  • To liaise with internal stakeholders of Schbang to ensure that projects are running smoothly on time.
  • Understanding the client’s requirements/ brief and accordingly getting the internal teams to provide creative solutions.
  • Presenting the creative solution to the client, getting necessary approvals, and working towards finalising the approach for further course of action.
  • Tracking competition brands to understand and define the brand way forward that will differentiate the brand from the competitors
  • Tracking industry as well as category trends to incorporate the same in marketing strategies/content
  • Keeping an eye out for moments and topics that may be relevant to the brand
  • Provide timely feedback to the internal teams and make sure appropriate revisions are made to the concept, design, etc.
  • Research Social Media platforms such as Facebook, Instagram, YouTube, and Twitter and media websites like Inshorts and other news platforms such as Google News; daily for platform updates and trends to inform the team about the same.
  • Understanding of the consumer and delivering relevant content which in turn drives success for the brand.
  • Maintaining Job Status Report (JSRs) in order to ensure the work for the brands is synced well within the team and the work is executed in a timely manner.

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