Growth Marketing Manager- Cyber Security Industry

4 weeks ago

Bharatpur, India Nityo Infotech Full time

Role: Growth Marketing Manager

Experience Required: 5-7 years of relevant experience

Location: Hyderabad

The Opportunity

We are looking for a highly skilled and results-oriented Growth Marketing Manager to design and

execute targeted marketing campaigns for our key markets in North America and APAC. You will be

responsiblefor driving engagement with high-value accounts through sophisticated account-based

marketing (ABM) programs and executing compelling digital events. You will work at the intersection

of marketing and sales, leveraging a modern tech stack to create personalized experiences that

generate and accelerate the pipeline. This is a hands-on role for a creative and analytical marketer who

thrives on executing innovative campaigns that deliver measurable impact.

Key Responsibilities :

• ABM Campaign Execution: Design and run end-to-end ABM campaigns, leveraging intent

data and personalization to engage target accounts.

• Digital Events Execution: Manage the execution and promotion of digital events, including

webinars and podcasts, handling everything from speaker coordination to audience

acquisition and follow-up.

• Multi-Channel Management: Develop integrated campaigns across email, paid social, and

third-party platforms, working with our graphic designer to create compelling assets.

• Lifecycle Marketing: Create and optimize lead nurturing programs and workflows within our

marketing automation platform to accelerate prospects through the funnel.

• Cross-Functional Alignment: Serve as a key marketing partner to leaders and team members

across demand generation, BDR, sales, and product marketing, ensuring tight alignment on

campaign targeting, follow-up, and converting interest into qualified opportunities.

• Performance Measurement: Track, analyze, and report on campaign performance, using

data to inform future strategies and optimize for success.

Your Qualifications

● Bachelor’s degree in Marketing, Business, or a related field.

● 5-7 years of experience in a B2B growth marketing role, preferably in SaaS or cybersecurity.

● Proven, hands-on experience executing successful ABM and multi-channel marketing

campaigns.

● Demonstrated experience managing and promoting digital events like webinars.

● Proficiency with marketing automation and CRM platforms (HubSpot and Salesforce preferred).

● Experience using sales intelligence and intent data platforms to define and target audiences.

● Excellent project management skills and a strong ability to collaborate with cross-functional

teams, especially sales, BDRs, and product marketing.

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