Business Development Representative

3 weeks ago

Madurai, India DWAO Full time

Experience – 2-4 years - The candidate should have experience working with UK clients.


Job Summary: We are seeking a highly motivated and experienced Business Development Representative to join our dynamic sales team. The ideal candidate will have a strong understanding of the digital landscape and be responsible for generating outbound leads, driving sales and revenue through online channels.


This role requires familiarity with strong digital marketing knowledge (SEO/SEM, Google Analytics, Adobe Analytics, MarTech tools)


Primary Focus: Outbound Lead Generation and Prospecting


• Focus on proactively reaching out to potential clients to generate new business opportunities.

• Target cold leads, research accounts, and set meetings for the sales team.


Key Responsibilities:


1. Outbound Prospecting:

• Identify and target potential customers through calls, emails, , and events.

• Cold outreach to decision-makers in target accounts.


2. Account Research and Mapping:

• Conduct in-depth research to identify key stakeholders in target organizations.

• Understand industry trends and pain points of prospective clients.


3. Lead Qualification:

• Qualify outbound leads based on fit, need, budget, and decision-making process (BANT or MEDDIC frameworks).


4. Engaging with Enterprise Accounts:

• Work on strategic, large accounts to create opportunities for Account Executives.


5. Scheduling Meetings:

• Set up qualified sales meetings or product demos for Account Executives (AEs).


6. Follow-Up and Nurturing:

• Follow up on outbound campaigns and nurture relationships until leads are sales-ready.


7. Collaboration with Marketing and Sales:

• Work closely with marketing to leverage campaigns and materials for outreach.

• Align with sales teams to ensure seamless handoff of leads.


Qualifications:

• Beachlor/Master’s degree in business, Marketing, or a related field.

• Strong communication and interpersonal skills.

• Passion for technology and a keen interest in marketing solutions.

• Willingness to learn and adapt in a fast-paced environment.

• Goal-oriented and self-motivated.


“The candidate should have experience working with UK clients.”

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