Brand Manager

1 month ago

Bangalore, India iimjobs Full time

Currently we are hiring as Brand Manager.

Job Location: Bangalore

Industry: Foods/Beverages.

Job Description:

Role Brief:

A dynamic and analytical Brand Manager with a focus on brand building and category management. The role involves researching and developing brand strategies, collaborate with cross functional teams, manage projects timelines, execute marketing campaigns & on-ground activations. They will work closely with various departments, including sales, performance marketing, supply chain and finance to ensure the successful implementation of brand strategies.

What impact I will create:

1. Conducting in-depth analyses of market trends, consumer preferences, and competitors' offerings to craft impactful marketing strategies.

2. Partnering with the Category Head to formulate and implement brand strategies that align with organizational objectives.

3. Spearheading the creation and rollout of marketing initiatives, encompassing digital marketing, field activations, and advertising efforts.

4. Liaising with the product development team to facilitate the introduction of new products.

5. Collaborating extensively with the All-India sales teams to ensure successful product launches and placements, and to track performance, necessitating travel across India.

6. Working in tandem with the supply chain department to manage inventory, with a focus on seasonal product assortments and efficient stock management.

7. Supervising vendor relations to ensure smooth operational processes.

8. Joining forces with creative units to develop and refine brand-related materials.

9. Continuously evaluating brand performance, fine-tuning strategies as required, and providing reports to the management and key stakeholders.

What competencies I bring in:

- Brand Strategy: Developing and Implementing brand development strategies. Collaborating with the Category Head and teams to align brand strategies with business goals, understanding market position, identifying growth opportunities, and ensuring marketing efforts support the brand vision.

- Analysis and Insights Generation: Researching market trends, consumer behavior, and competitors. Involves data analysis and insight generation to inform marketing strategies and business decisions, requiring ongoing brand performance monitoring and strategy adjustment.

- Collaboration & Teamwork: Key for effective cross-departmental collaboration with sales, marketing, supply chain, and product development teams. Involves building strong inter-functional relationships and managing joint projects, ensuring cohesive team efforts towards shared objectives.

- Strategic Thinking: Necessary for researching and formulating brand strategies. Involves understanding the broader business context, anticipating market trends, planning long-term strategies aligned with company objectives, and adapting strategies based on market feedback.

- Consumer First: Ability to understand market trends and consumer preferences. Involves prioritizing consumer needs in every strategy and decision, ensuring the brand connects with its audience and meets their expectations, crucial for successful brand building and category management.

How does my profile look like: (Education/ Experience requirements)

- MBA in Marketing, preferably with an Engineering background, from Tier 1 & 2 institutes.

- 1-2 years of experience in brand building or consumer-facing roles in FMCG/Consumer Goods companies.

- Strong analytical skills with the ability to derive insights from data.

- Proficiency in MS Excel and structured data presentation.

- Excellent communication skills, both written and verbal.

- Ability to manage multiple projects and prioritize effect

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