Manager - Marketing Operations & Digital Marketing
1 month ago
Wondering what’s within Beckman Coulter Diagnostics? Take a closer look.
At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.
Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.
The Manager- Marketing Operations and Digital Marketing for Beckman Coulter Diagnostics is responsible for leading customer programs and engagement activities for Beckman Coulter Diagnostics in India and South-West Asia. Will be responsible for executing marketing strategy and leading all digital activities to improve market visibility.
This position is part of the Marketing Department located in Mumbai and will be On site. At Beckman Coulter, our vision is to relentlessly reimagine healthcare, one diagnosis at a time.
You will be a part of the Marketing team and report to the Marketing Head, South West Asia and will be responsible for building the Beckman Coulter brand, establishing long term customer engagement and digital marketing initiatives. If you thrive in a multifunctional and fast paced role and want to work to build a world-class, marketing organization—read on.
In this role, you will have the opportunity to:
Work on online marketing strategy of Beckman Coulter India. Manage all digital activities to improve market visibility - including website, SEO, PPC, social media & e-mail campaigns
Guard the Corporate Identity standards/ brand recommendation as per global norms for Beckman Coulter India in organizing seminars, printing flyers, booth-design and course programs
Manage the overall educational / professional marketing calendar for the assigned region. The event calendar contains around 50 different events per year; some of which could be on holidays and weekends.
Event management - Manage the timely development of materials for the events through creative agency management and printing companies to ensure efficient execution and assists Marketing Head to maintain marketing budget through periodic reviews. Manage the vendors for activities related to marketing operations and digital marketing
Work with marketing team on Key Opinion Leaders (KOL) contracts, associated logistics, etc and manage the vendors for activities related to marketing operations and digital marketing.
The essential requirements of the job include:
Experience in planning, execution of follow up events, either directly or through event agencies in-country & work on promotional marketing material like collaterals/ brochures development. Vendor management experience is essential.
Digital marketing experience with an understanding of LinkedIn page management, Google adwords, Google analytics and Webinar design and execution.
Ability to work closely and positively with multiple stakeholders and cross functional teams in a high-paced environment. Ability to take independent ownership of execution of high-impact marketing programs.
Working closely with the sales team on campaigns and customer engagement to generate leads and qualifying into Marketing Qualified leads (MQLs) and sales qualified leads (SQLs).
Atleast 5 years of experience in Marketing and organizing events/digital.
It would be a plus if you also possess previous experience in:
Bachelor Degree preferably in Marketing or Event management
Certification in Digital Marketing and/or Google search ads(basic) certification preferred
Market understanding and experience of healthcare/ diagnostic products (B2B) is a plus
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
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