Lead Salesforce Marketing Cloud Engineer

2 weeks ago


Bangalore, Karnataka, India Coreflex Solutions Pvt Ltd Full time

We are looking for an experienced Salesforce Marketing Cloud Technical Lead to lead the. design, development, and implementation of marketing automation solutions using Salesforce Marketing Cloud.

- The ideal candidate will have a deep understanding of Salesforce Marketing Cloud functionality and configuration, as well as experience leading technical teams and collaborating with cross-functional stakeholders.

Roles &Responsibilities :


- Lead the technical design and implementation of Salesforce Marketing Cloud solutions to meet business requirements.

- Collaborate with stakeholders to gather and analyses requirements and translate them into technical solutions.

- Design and build marketing automation journeys, including email campaigns, customer journeys, and personalized experiences.

- Configure and customize Salesforce Marketing Cloud functionalities such as Email Studio, Journey Builder, Automation Studio, and Audience Builder.

- Develop and maintain custom AMP script and SQL queries for data manipulation and personalization.

- Lead integration efforts between Salesforce Marketing Cloud and other systems such as CRM platforms, data warehouses, and third-party applications.

- Provide technical guidance and mentorship to junior team members, ensuring best practices are followed and solutions are implemented efficiently.

- Collaborate with cross-functional teams including marketing, sales, and IT to ensure alignment of marketing automation initiatives with overall business objectives.

- Stay current with the latest Salesforce Marketing Cloud features, releases, and best practices, and provide recommendations for continuous improvement.

- Troubleshoot and resolve technical issues related to Salesforce Marketing Cloud implementations, integrations, and automation processes.

Qualifications :

- Bachelor s degree in computer science, Information Technology, or related field.

- Have performed IP whitelisting.

- Salesforce Marketing Cloud certifications such as Marketing Cloud Email Specialist, Marketing Cloud Developer, or Marketing Cloud Consultant.

- Minimum of 4 years of experience working with Salesforce Marketing Cloud, with demonstrated expertise in configuration, customization, and implementation.

- Proficiency in AMP script, SQL, and other scripting languages used in Salesforce Marketing Cloud.

- Experience leading technical teams and managing complex projects from inception to completion.

- Strong communication and collaboration skills, with the ability to effectively communicate technical concepts to non-technical stakeholders.

- Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment.

- Experience with Agile methodologies and project management tools is a plus.

Skills : Salesforce,journey Builder,email Campaigns,email Studio,audience Builder,automation Studio,agile Methodologies,data Warehouses,amp Script,crm Platforms,ip Whitelisting,sql Queries,salesforce Marketing Cloud.

(ref:hirist.tech)

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