Digital Marketing Manager
3 weeks ago
Key Responsibilities:
Plan, execute, and manage all digital marketing for Zyoin Group, including SEO, SEM, email marketing, and social media.
Establish and execute a digital marketing strategy to distribute content.
Work with and manage a marketing team, and other stakeholders to maintain a digital presence.
Maintain consistent brand messaging across all social channels.
Identify, analyze, and measure trends and content to assess its performance and optimize user experience.
Measuring and reporting the return on investments (ROIs) and key performance indicators (KPIs).
Using web analytics tools to monitor site traffic.
Brainstorming new campaign ideas and growth strategies.
Helping optimize the user experience on the company's website and assisting with the landing page creation.
Create and maintain an editorial calendar to deliver targeted content.
Create and manage content for Zyoin Group’s social media, emails, and other forms of digital communication.
Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
Develop and monitor campaign budgets.
Stay current on the latest social media trends and implement them in marketing campaigns.
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