Manager B2B Digital

3 weeks ago

Gurgaon, India adidas Full time

Purpose/Mission

This role will be responsible for driving Sell In and sell outs from assigned B2B channel in Digital Platform (GEM)increase Market share for the brand, Relationship with front-end teams, Government organizations and authorized reseller. Further the incumbent will lead the Planning + execution of business right which will include product listing, price restructuring, forecasting of product and business, ensure efficient planning + executing In-season priorities at the Point of Sale including VM and optimal representation of the brand as per guidelines. The role will also be accountable for maintaining & periodic reporting of sell in & Sell out data in prescribed formats, building growth oriented monthly/annual sell out plans, providing vital market & consumer intelligence and improve overall quality of business and brand representation at various Points of Sale. The responsibility will also include offline tender business along with digital platform (GEM).

 

Key Responsibilities

Functional:

  • Responsible for achieving assigned sales quota (Sell -in) on a periodic basis (Daily, Weekly, Monthly, Quarterly & Annually) and driving the performance of the overall Ops team of the partner.
  • Track, drive & report to relevant internal stakeholders on brand market share, competitive initiatives, partner initiatives at stores & qualitative consumer insights
  • Develop and execute strategies with internal stakeholders – Channel Head to deliver seasonal priorities and drive best representation at various PoS.
  • Drive new business opportunity via large government Tenders from time to time.
  • Drive strong relationships with the Front-end ops team of the partner and also the government organization to enable high sell-in and sellout.
  • Strong procurement and logistics management knowledge of Indian Government.
  • Strong understanding of GEM digital portal operations along with e-procurement platform also.
  • Should be skilled in managing authorized reseller/vendors, coordination, procurement and contract negotiation skills.
  • Periodically report, as per prescribed formats and requirements, sell-in & sell out performance to internal stakeholders. Create and execute a review mechanism.
  • Plan & execute along with internal stakeholders and Ops team members on periodic front-end staff training as required each season basis the training calendar.
  • Ensure strong forecasting of sell out performance and periodically review the performance with external partners and internal stake holders.
  • Provide inputs and insights to Channel Head on consumer, competition, and product performance.
  • Ensure weekly & monthly priority alignments with stake holders to optimize sales performance of the account.
  • Ensure adherence of all front-end team members to the policies and norms of the brand as laid out.

 

Controlling.

  • To measure progress on set KPIs.
  • To measure progress of authorized reseller on GEM against set KPIs
  • To report to all superiors
  • To monitor all reports
  • To monitor and report on customers and competitors initiatives and propose/execute actions.  
  • To provide realistic plans and forecasts on sell In and sellout performances.

 

Professional background:

  • Functional: > 8 to15 years’ experience in sales, exposure to manage big partners in Government CSD/CPC/Corporate or schools.
  • Industry: ideally in apparel/fashion/shoes, FMCG or FMCD /Defense background
  • Leadership: 1-2 years
  • Exposure: Sports, Sales, retail, and exposure to government business.

 

IT and Language skills

  • Outlook: basic
  • Word: advanced
  • Excel:  advanced
  • PowerPoint: advanced
  • English: advanced
  • Local language: Fluent

 

Educational Background:

  • MBA in business / Marketing and sales focus

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