Lead - Marketing Communications - Gaming Industry (8-14 yrs)

Found in: beBee S IN - 1 month ago


Bangalore, India iimjobs Full time

We are looking to hire a Senior Marketing person with 8+ years of experience(3+yeras into Gaming )who will lead the development and execution (end to end) of marketing campaigns for multiple games in India.


The candidate will be expected to:

- Develop detailed and engaging marketing content and promo plans that reflect the global brand strategy and the regional go-to-market plan.

- Work with top creators and agencies to create fantastic, localized experiences for gamers in India, with premium production and engaging storytelling.

- Own and run complete campaigns with agencies, creative teams and specialist teams to deliver marketing/product goals

- Run insight generation and market study programs and drill down to clear needs, goals and metrics for the growth of games.

While a strong understanding of the games industry is ideal, we treat it as an enabler rather than a filter. You must be

- Clear proven ability to launch entertainment products/games and scale at size

- Heavily conversant with brand building principles and tools/trends to drive mobile users and revenue

- Experienced in scaling digital products using a roadmap via pure marketing. We love people with deep expertise in one marketing vertical, and a generalist for multiple others.

- Fully equipped to scale a low DAU product showcasing past experiences in transforming user bases in gaming, entertainment, or big tech. [Must have]

- Alternatively, have individually managed a category/revenue stream/GMV of significant dollar size per month at an e-commerce or an OTT.

- Able to demonstrate your passion for gaming, having played OR having worked in gaming organizations [Good to have, not a must have]

- Additional understanding of AAA esports/mobile gaming esports and following trends is a plus.

- Regular/Past player of our games is always a helpful plus.


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