Manager - Performance Marketing - Gaming/eCommerce (4-10 yrs)

1 month ago


Bangalore, India iimjobs Full time

We are hiring for the role of Performance Marketing Manager for one of the leading startup based out in Bangalore.

Experience required is 5-10 years with minimum 4 years of hands-on large scale performance campaign management experience on Google App campaigns, Meta App campaigns, Apple Search ads, etc.

Here's what you will do ?

- Devise and implement data-led acquisition strategies for the company.

- Work extensively on growing new user acquisitions through Google - UAC, Meta - App Install Campaigns, and other relevant performance channels

- Design and implement incrementality, bidding, audience & creative testing to grow the value of app campaigns

- Identify the target audience and ascertain how best to communicate to that audience.

- Monitor performance and evaluate the effectiveness of campaigns through analysis of web/app analytics including consumer data and insights, and use this data to tweak current campaigns and formulate future ones.

- Keeping up-to-date on industry trends, new media buying opportunities and recommendations on new ways to reach target audience

- Responsibility for planning and budgetary control of all digital marketing campaigns.

Requirements :


- Minimum 5-7 years of experience driving growth through digital acquisition channels, especially in the social casino/free to play gaming /real money skill gaming industries

- You have minimum 4 years of hands-on large scale performance campaign management experience on Google App campaigns, Meta App campaigns, Apple Search ads

- You are experienced with app attribution, tracking and MMPs (adjust, appsflyer, kochava..)

- Demonstrable experience in implementing data-led marketing strategies & using web analytics.

- Proven track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue and profitability goals.

- Self-starter with ability to execute under deadlines.

- Experience in a startup culture is a plus

- Experience in managing growth teams & executing an agile marketing strategy.

- Experience in scaling acquisition strategies geographically

- Experience managing a large budget


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