Customer Retention Marketing Analyst

Found in: beBee S IN - 4 weeks ago

GurgaonGurugramDelhi NCR, India iimjobs Full time

We are hiring Retention Analyst professionals

Role - Customer Retention Marketing Analyst

Location - Gurgaon, Sector-59

Willing to work from office - 5 days (Mon-Fri)

Qualifications & Experience:

- A graduate from a premier institute with 2-4 years of relevant experience in CRM/Retention Marketing/Marketing Analytics.

- Hands-on experience in campaign management platform(s) like clever tap, netcore, moenage.

- E-commerce/D2C experience in CRM (Email, SMS, Push & WhatsApp) or other Marketing/Martech functions

- Good working knowledge of MS Excel, Google Analytics, and similar data analytics tools like PowerBi, SQL, etc

Key Objective:

- To own and drive customer retention projects & initiatives designed to increase repeat purchases, customer engagement, LTV and retain customers.

- Making Monthly communication plan to drive revenue at optimized spends.

- Monitor Campaign performance and drive insights out of results and optimize further for efficiency

Skills Required :

- Strong analytical and technical skills are essential for a CRM analyst, along with a familiarity with CRM software and databases

- Business skills: A CRM analyst must have a good understanding of business operations and be able to communicate effectively with different departments and stakeholders. They should be able to translate data and insights into actionable recommendations for the company

- Marketing skills: A CRM Analyst should have some understanding of digital marketing tools, as well as strategies for customer retention and growth

- Project management: Analysts should be able to manage projects, handle multiple tasks and priorities, and work well in a team environment

- Experience with CRM software and databases. This includes both an understanding of how CRM systems work and the ability to use tools like SQL to extract data from them

- Familiarity with data visualization tools such as Tableau or Power BI. This allows the CRM analyst to present their findings in an easy-to-understand way

- Knowledge of Excel or other spreadsheet software. This is a key tool for analyzing data, and a CRM analyst should be comfortable with it.

- Quick learner and highly action-oriented, able to work in a fast-paced and dynamic environment.

Analytical skills are also important for a CRM analyst, including

- The ability to take large amounts of data and distill it into actionable insights

- Strong problem-solving skills, to identify issues and develop solutions

- The ability to think critically, question assumptions, and come to an unbiased conclusion

- In addition to technical and analytical skills, a CRM analyst should also have strong interpersonal and communication skills, including

- The ability to communicate complex data and insights to non-technical stakeholders

- Strong project management skills, to coordinate with cross-functional teams

- The ability to listen to customers and understand their needs to develop relevant solutions.

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