Brand Manager

1 month ago

Mumbai, India iimjobs Full time

Career Objectives:

You will play a crucial role in developing and maintaining our brand identity and promoting our products or services to our target audience. You will collaborate with cross-functional teams to create and implement effective marketing strategies that align with our business objectives. The ideal candidate will have a proven track record in brand management, possess exceptional communication and analytical skills, and exhibit a strong passion for brand building.

Responsibilities:

- Develop and execute comprehensive brand strategies that drive brand awareness, enhance brand positioning, and increase market share.

- Conduct thorough market research and monitor industry trends to identify opportunities and challenges in the marketplace.

- Collaborate with internal teams to ensure brand consistency and alignment across all marketing initiatives.

- Create and manage marketing campaigns that effectively communicate the brand message to customers and reinforce brand attributes.

- Develop creative and engaging marketing materials, including digital content, advertising campaigns, social media content, and other promotional materials.

- Analyze consumer insights and market data to optimize brand positioning and make strategic recommendations.

- Monitor and manage the brand's reputation and perception, responding to customer feedback and reviews promptly and constructively.

- Establish and maintain strong relationships with external partners, including agencies, suppliers, and media outlets.

- Collaborate with the sales team to align marketing efforts and support their activities through targeted promotional materials and campaigns.

- Monitor and evaluate the performance of marketing campaigns and initiatives, providing detailed reports and analysis to management.

- Stay updated on industry trends, industry best practices, and competitive landscape to identify potential opportunities for growth.

Requirements:

- Bachelor's degree in marketing, business administration, or a related field.

- 5 to 10 years of proven experience in brand management, preferably in a similar industry.

- Strong understanding of marketing principles, brand development, and consumer behavior.

- Excellent written and verbal communication skills, with the ability to create compelling marketing content and deliver persuasive presentations.

- Proficient in market research techniques and data analysis.

- Highly creative with a keen eye for detail and a passion for innovation.

- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

- Strong leadership and team collaboration skills.

- Proficient in using marketing software and tools, including CRM, analytics, and project management platforms.

- Familiarity with digital marketing channels and social media platforms.

- Knowledge of brand tracking techniques and measurement metrics.

- Ability to adapt to changing market trends and adjust brand strategies accordingly.

If you are an enthusiastic professional with a proven ability to drive brand growth and have a genuine passion for brand management, we would love to hear from you. Join our team and contribute to shaping the future of our brand

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