Brand Manager

1 month ago


Mumbai, India Piramal Group Full time
Business: Piramal Consumer Products Division Location: Kurla, Mumbai Travel: High Shift: General Job Overview:

The incumbent in this role is responsible for developing and implementing marketing plans to address
brand requirements, leading and generating consumer insights, managing the communication strategy, monitoring the key brand parameters to ensure better planning and driving media campaigns/activations for the brand, collaborating with the sales team to gather actionable market insights. The role also includes generating consumer insights, claims for new product development and timely launch and execution of new products for the category

Key Stakeholders: Internal Sales team, Cross Functional team (Supply Chain, R&D, Regulatory, Packaging, Business Development,
etc.), Analytics team, Media team, Consumer Insights team, External agencies/vendors Key Stakeholders: External  External agencies/vendors Reporting Structure:  Will report to Category Manager Marketing Experience: to years of total work experience in marketing from OTC/ FMCG sector
Experience in FMCG, with hands on exposure to NPD, Consumer Research, Communication
Development, Traditional/Digital campaign planning and Brand Activations.
• Analytical skills
• Leadership and planning ability
• Communication and presentation skill
At least year of Brand/Product Management experience is desirable.
Experience in the female intimate wellness space like Menstruation, Maternity care, Intimate hygiene
is desirable

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