Chief Marketing Officer

1 month ago

Any Location, India iimjobs Full time

Education Requirement:

- An advanced degree in marketing or business (MBA) from reputed institute is preferred.

- Experience : 15 + years of well-rounded marketing or business development experience in positions of increasing responsibility with a focus on marketing expansion.

- Three to five years of experience in a leadership role.

Essential Skills :.

- Superb analytical skills.

- Demonstrated ability to lead and inspire a team.

- Outstanding communication and interpersonal skills.

- Flexibility.

- Passionate customer advocacy.

- Thorough knowledge of marketing principles, brand, product and service management.

- Deep understanding of changing market dynamics.

- Extensive knowledge in a variety of disciplines such as production, information technology, legal and finance.

- Entrepreneurial spirit.

Roles & Responsibilities.

- Oversee a company's overall advertising and sales strategy.

- Drive revenue by increasing sales through marketing activities.

- Develop the structure of the business's marketing department.

- Negotiate advertising contacts.

- Approve marketing campaign ideas.

- Coordinate marketing efforts with the company's financial and branding goals.

- Day-to-Day Duties.

- Plan, direct and coordinate marketing budgets in accordance with organizational goals.

- Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization's products or services.

- Undertake market research studies and analyze the results in order to better understand the market and customer tastes.

- Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service.

- Market research, pricing, product marketing, marketing communications, advertising and public relations.

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