Campaign Analyst
3 weeks ago
Campaign Analyst
Qualification:
• Graduation in marketing/data analytics/statistics- • MBA (Preferable) from the Marketing domain.
- • Experience/certifications in data analysis domain is a must.
Responsibility:
Project, Process, and Business Responsibilities:
- 'Understanding of campaign objectives and working on the analysis in line with final campaign goals to ensure optimization and best ROI.
- 'Export data from across channels to Marketing systems such as CRM for optimal tracking and analysis.
- 'Identify scope for automated data tracking and consult with MarTech owners to establish workflows.
- 'Undertake data analysis including data cleaning, synchronization, modelling, automation and report the results in form of business presentation.
- 'Create campaign performance dashboards that would enable ease of data understanding for the client.
- 'Interact with various MarTech platforms including digital ads, programmatic, campaign automation among others to extract data and understand the workflows to enable analysis in line with the workflows.
- 'Have a thorough understanding of the KPIs and metrics to enable a structure analysis.
People Management:
- 'Ability to contribute effectively as a team player.
Key Decision Rights:
- Project related decisioning in consultation with Campaign/Project Manager.
Must Have Skills
- Personalization - copy
- Social-Listening advertising
- Campaign Execution
- Paid Ads
- Change Mgmt Communication
- Site Merchandising
- Marketing Automation
Good To Have Skills
- Organic Social & Google Ads
- Social Listening
- Search Marketing
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