Specialist - PPC Lead Generation - IT Services (5-13 yrs)
1 month ago
We are hiring for PPC Lead Generation Profile who can generate direct leads for IT Services that is Mobile App Development & Web Development using PPC and other paid ads.
Job Description :
Position : PPC Lead Generation Specialist
Location : F-195, 8B Mohali
Salary : Upto 24 LPA (Depends on the skill set and technical expertise.
Type : Full-time
Experience Level : 5+ Yrs
About Us: Indi IT is a dynamic and innovative IT services company that thrives on creativity and teamwork. We are on the lookout for a talented PPC Lead Generation Specialist to join our marketing team and drive high-quality leads through strategic Pay-Per-Click (PPC) campaigns.
Responsibilities:
- Develop and implement comprehensive PPC strategies to generate high-quality leads.
- Conduct thorough keyword research and analysis to optimize campaign performance.
- Collaborate with the marketing team to align PPC strategies with overall lead generation goals.
- Create compelling and engaging ad copies that resonate with the target audience.
- Regularly monitor, analyze, and optimize PPC campaigns to ensure maximum lead generation.
- A/B testing of ad creatives and landing pages to improve conversion rates.
- Effectively manage and allocate PPC budgets to achieve maximum ROI.
- Monitor and adjust bids to maintain cost-effective lead acquisition.
- Utilize analytical tools to track and analyze key performance metrics.
- Provide regular reports on campaign performance, identifying areas for improvement and optimization.
- Stay abreast of industry trends and competitor activities to refine PPC strategies.
- Implement strategies to stay ahead of the competition in lead generation.
- Work closely with the content, design, and sales teams to ensure cohesive messaging and a seamless lead generation process.
- Communicate effectively with internal stakeholders to align PPC activities with broader business goals.
- Minimum of 5 years of hands-on experience in PPC lead generation.
- Proven track record of successfully implementing and optimizing PPC campaigns for lead generation.
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