Lead Assistant Manager/Manager/Senior Consultant/Senior Manager

1 month ago

GurgaonGurugram, India iimjobs Full time

Adobe analytics-Lead Assistant Manager/ Manager/Sr.Consultant/Sr. Manager


Team Introduction :

We work with a UK based utilities provider on a range of analytical problems that include, but are not limited to customer experience, customer retention and churn, to providing our clients with pro-active and quicker ways to measure the performance of their digital products and journeys.

Our ideal candidate is someone who (is) :

- Performance focused, comfortable with uncertainty and ability to rapidly switch focus

- A strong commercial and analytical mindset

- Communicates confidently and persuasively

- Demonstrates a strong sense of ownership and personal responsibility

- Capable of presenting complex data in a simple, digestible way

- Passion and a willingness to challenge and push for what you think is right

- A genuine enthusiasm for problem solving and product development

If you wish to apply, please go through the set of requirements & responsibilities, below.

Responsibilities :

- Engage with client stakeholders/ team and articulate project plans, show-and-tell, recommend next steps/project plans and methodologies

- Train the team of Product Owners in eCommerce to use Adobe Analytics and Adobe Target

- Deliver complex analysis using qualitative and quantitative data to optimize customer journeys by supporting Product Owners and CMS and Optimisation Managers to validate hypothesis and drive prioritisation

- Ensuring great customer and business outcomes are being achieved

- Support POs in the set-up, tracking, management and analysis of performance data

- Ensure we fully optimize and support marketing campaigns from a digital perspective, working closely with Marketing

- Manage and brief agencies when required for more complex digital analytics work, including delivering custom reports and dashboards

- Lead the development and implementation of the most appropriate and latest analytical methodologies and tools.

- Lead our digital analytics capability ambition and plan

- Cultivate an environment of diversity, transparency and trust, where your squad feel empowered to share ideas, be challenged and fulfil their potential

Qualifications/skills :

- 7+ years digital analytics specific experience

- Strong experience using the Adobe suite (specifically Analytics and Target)

- Adobe stack expert - someone who knows Adobe Analytics, Target and Launch inside out and how the three work together, they should lead the business on any technical decisions

- Hands on experience with AA specifically - complex segment understanding and be able to train and guide other users -Ideally someone certified in Adobe.

- Solid understanding of Conversion Rate Optimisation and a wealth of experience achieving challenging outcomes in a Digital environment

- A good understanding of Customer testing, both quantitative and qualitative, including User Testing, Surveying, A/B testing and MVTs

- Evidence of close collaboration with product teams

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