Dozee - Lead - Marketing (10-12 yrs)

1 month ago

Bangalore, India iimjobs Full time

We are seeking an experienced and dynamic Marketing Head to lead the marketing efforts of our rapidly growing HealthTech startup. The Marketing Head will play a crucial role in developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and support business growth.


Responsibilities:


- Develop and implement robust marketing strategies to achieve business objectives, including brand positioning, lead generation, and customer retention.


- Establish and maintain a consistent brand identity across all channels and touchpoints.


- Create and execute effective Above-The-Line marketing campaigns to increase brand visibility and reach.


- Plan and execute targeted Below-The-Line marketing initiatives to engage and convert potential customers.


- Develop and maintain a comprehensive marketing calendar outlining key campaigns, product launches, events, and promotional activities.


- Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.


- Develop and execute a strategic PR plan to enhance the company's public image and maintain positive relationships with media outlets.


- Oversee the creation of press releases, articles, and other communication materials to effectively communicate the company's key messages.


- Work closely with product development, sales, and customer service teams to gather insights for marketing strategies and campaigns.


- Facilitate effective communication and collaboration between marketing and other departments to ensure cohesive and integrated business efforts.


- Oversee the creation and management of high-quality, relevant, and engaging content across various platforms.


- Monitor and optimize digital marketing campaigns for maximum impact.


- Build and lead a high-performing marketing team.


Qualifications:


- Master's degree in Marketing, Business, or a related field.


- 10-12 yrs of marketing experience from a healthtech or medical device company.


- Strong analytical and problem-solving skills.


- Strong leadership skills with experience in building and managing high-performing teams.


- In-depth knowledge of ATL, BTL, and content management.


- Exceptional communication and interpersonal skills.


Please apply with these details :


1. Current CTC :

2. Expected CTC :

3. Notice Period :

4. No. of years of experience :

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