Lead Marketing Technologist

3 weeks ago

bangalore, India Cadence Design Systems, Inc. Full time

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

Responsibilities:

Strategically lead the implementation and management of marketing technology platforms, ensuring seamless integration with existing systems and processes. Utilize advanced data analytics tools and techniques to derive actionable insights from customer data, market trends, and campaign performance, enabling data-driven decision-making. Oversee data governance, security, and accessibility for marketing and sales teams. Collaborate with cross-functional teams to design and execute targeted marketing programs, leveraging CRM systems such as Marketo to segment and engage with B2B clients effectively. Drive the adoption and optimization of marketing software, conducting user acceptance tests and providing training to maximize the platform's capabilities. Play a key role in implementing and maintaining customer journey to assist, lead gen teams and finally contribute to the bottom of the conversion funnel

Requirements:

Master's degree in Marketing, Business, or a related field. Proven track record of at least 5+ years in a marketing technology management role within the B2B hi-tech industry. Extensive experience with data analytics, including proficiency in interpreting complex datasets, using statistical methods, and deriving actionable insights. Proficiency in risk assessment and data mapping, crucial for identifying and mitigating privacy risks associated with customer data and marketing initiatives. Ability to navigate the complexities of data ethics and privacy regulations, aligning marketing technology strategies with GDPR and CCPA requirements to ensure responsible and lawful data management. Expertise in data governance practices within the framework of GDPR, CCPA, and other relevant local regulations, enabling the effective management and protection of sensitive customer information. Demonstrated expertise in implementing and optimizing CRM systems, particularly Marketo, to support B2B marketing initiatives.

Education : BBA/MBA/BE/ME/MTech or equivalent
Experience : 12 - 18 Year

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