Retention Marketing Manager

4 weeks ago

Mumbai, India iimjobs Full time

About Company

Our client is a D2C company having multiple brands under them into Food, fashion, luxury, decor etc.

Roles & requirements:

- Will be responsible for driving business from our repeat customers across multiple brands

- Oversee the growth of our email marketing programs by performing frequent experience testing, along with evolving our segmentation strategy and scaling our loyalty program to create a best in class experience for our customers.

- Build, launch, and scale a referral program that rewards and retains our highest-value and most loyal customers, focused on participation and upward migration.

- Work closely with key stakeholders in business, creative, marketing, technology vendors and more to develop and execute initiatives that drive customer loyalty and engagement.

- Optimize site email/mobile capture and increase key email metrics from list size and engagement to conversion and sales.

- Develop robust measurement strategies - both at the campaign level - and at the customer segment level, to measure short-term and long-term impact of marketing strategies.

- Act as the in-house expert on existing customer marketing strategies and industry best practices.

- Analysing the link between customer behavior and buying pattern

- Work cross-functionally to develop, lead, and execute email, push and SMS marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase specific business KPIs and overall user Life Time Value(LTV).

- Develop a strategy to amplify personalized programs that are scalable and support key business KPIs.

- Be the authority on the member journey for users; develop a deep understanding of the user mindset, behavior, and how best to use it to deliver results, all while utilizing insightful data insights.

- Proactively engage customers with the goal of improving adoption, satisfaction and lifetime value.

- Using user & market research, user feedback, user usage and competitive analysis to identify new campaign opportunities and enhancements.

Requirements:

- 3-8 Yrs of experience developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels

- Proficient with Excel

- Expertise in using marketing automation platforms like MoEngage, WebEngage, Clevertap, Smarttech etc

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