Manager - Trade Marketing - FMCG (2-10 yrs)
Found in: beBee S IN - 4 weeks ago
We are hiring for a big FMCG company.
Position Title - Rural Distribution Development Manager
Function - Sales
Location - Indore
Job purpose:
- Ensure RURAL market implementation and hygiene.
- Setting objectives for SS & RPDs.
- Observe SDA /PSM operations in the given markets.
- Align sales team to Drive Vikas App & Shakti Penetration.
- Field Effectiveness & people development.
- Working closely with the sales team to drive field efficiency at SDA/PSM /RURAL ASE level.
- Driving Rural Field force , on boarding of RPDs , SDA KYC , Ensuring Maximum SDA earn incentives
- Ensure effective implementation of Rural Initiatives & Driving Rural PCC growth
- Identify the geography/ RPDs at Cluster level to Drive Desired PCC
- Identify Weak Clusters and drive Width and Depth of Distribution
- Conducting Brand level activities thru Micro Marketing , to Gain Rural Market share
- Planning and Executing Rural Distribution
- Expansion of Rural Distribution through RPD App ECO
- Ensuring all 3k+ Villages are Covered effectively
- RPD billed as per AOP
- Appointing New RPDs in LDMC locations
- Driving ULPR in Rural business
Desired competencies:
- Distribution knowledge, Market Execution, Business Development, Rural Distribution , Influencing People without their direct reporting , SDA/PSM Salary and Incentive Management , Training Skills
Education Qualification: MBA
Experience (in years) : Minimum 2-4 Years' Experience as ASM in FMCG Industry
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