Social Media Marketing Specialist

3 weeks ago

Gurugram, India Skin Elements Full time

The ideal candidate is a responsible for creating and managing original digital content across various social media platforms, increase brand awareness

 

Responsibilities

  • Instagram Brand Awareness: Develop and execute strategies to drive brand awareness on Instagram through compelling content and engagement tactics.
  • Social Media Strategy: Plan and strategize the growth of our social media channels based on followers and engagement metrics, aiming to drive organic leads for our business.
  • Content Creation and Management: Create and manage a comprehensive social media calendar, coordinating with creative teams, agencies, and freelancers to deliver high-quality content across all channels.
  • Influencer Marketing: Identify, build, and maintain relationships with influencers to amplify our brand message and increase our reach.
  • Brand Guidelines and Tonality: Ensure all social media content aligns with our brand guidelines, maintaining a consistent tone and message across all platforms.
  • Performance Analysis: Monitor and analyses social media performance, providing regular reports and insights to optimize content and strategies.
  • Cross-Platform Engagement: Manage and grow our presence on YouTube, LinkedIn, Twitter, and Quora, tailoring content to each platform’s unique audience and engagement style.
  • Hands-On Content Creation: Personally create or facilitate the creation of content, especially Instagram Reels and YouTube Shorts, aiming for viral engagement.
  • Team Development: Initially deliver social media strategies and content personally, with the view to build and lead a dedicated social media team as the company grows and achieves results.


Qualifications

  • Available for a full time (in-office)
  • Preferred from Delhi-NCR or willing to locate.
  • Bachelor’s degree in marketing, Communications, or a related field.
  • Proven experience in social media marketing, particularly on Instagram.
  • Expertise in creating engaging Instagram Reels and YouTube Shorts content that aspires to go viral.
  • Demonstrated ability to create content personally or get it done from others; being an influencer or content creator yourself is a significant advantage.

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