Social Media Marketing Specialist

2 weeks ago

Gurugram, India Torrocks Full time

Job Title: Social Media Marketing Specialist

Location: Gurgaon, Haryana

Experience: 3-4 years

Employment Type: Full-time


About the Role:

Do you live in trends and breathe analytics? We’re hunting for a Social Media Marketing Specialist who knows how to balance sass with strategy and can elevate any brand’s digital presence.

This role is perfect for someone who knows how to craft compelling content, engage audiences, and turn followers into brand advocates. If you’re strategic, analytical, and always ahead of the trends, this job is your calling


Key Responsibilities:

Social Media Strategy & Management:

  • Develop and execute a comprehensive social media strategy across platforms (LinkedIn, Instagram, Facebook, Twitter, etc.)
  • Manage the social media calendar to ensure consistent posting and alignment with brand campaigns

Content Creation & Curation:

  • Create, curate, and publish engaging content, including posts, stories, videos, and more
  • Collaborate with designers, photographers, and writers to ensure high-quality visual and written content

Community Engagement:

  • Monitor and respond to comments, messages, and mentions promptly
  • Build and nurture relationships with followers, influencers, and online communities

Analytics & Reporting:

  • Track and analyze performance metrics using tools like Google Analytics, Hootsuite, etc.
  • Provide regular reports with insights and recommendations for improvement

Trendspotting & Innovation:

  • Stay updated on the latest social media trends, platform updates, and best practices
  • Experiment with new formats and strategies to keep the brand fresh and relevant

Campaign Management:

  • Assist in planning and executing paid social media campaigns to drive engagement and conversions
  • Coordinate with cross-functional teams to ensure campaigns align with broader marketing goals


Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field
  • 3-4 years of proven experience managing social media platforms for brands or agencies
  • Strong understanding of social media platforms, algorithms, and analytics tools
  • Excellent written and verbal communication skills with a knack for crafting engaging copy
  • Proficiency in social media management tools (e.g., Buffer, Hootsuite, or Sprout Social)
  • Creative thinking and the ability to adapt content to diverse audiences
  • Knowledge of graphic design tools like Canva or Adobe Suite is a plus
  • Knowledge of Microsoft Office is a plus


Why Join Us?

  • Work in a fast-paced, collaborative environment
  • Be part of a team that values creativity, innovation, and initiative
  • Make an impact by driving the brand’s voice and presence in the digital space


If you’re ready to take our social media game to the next level, we’d love to hear from you


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