Product Lead-Working Capital
2 months ago
1. ROLE PURPOSE & OBJECTIVE
- Manage the entire product life cycle for working capital products from planning to execution activities, will be responsible for product profitability
- Build WC products from existing ideas, and help to develop new ideas based on your industry experience and insights
- Drive a solution set across development teams (Credit, Operations, technology and Marketing Communications) through market requirements, product contract, and positioning.
- Work with and help credit counterpart to define product underwriting and release requirements.
- Organize product trainings for launch, expansion and capacity building
- Develop and implement a company-wide go-to-market plan, working with all departments including distribution/sales channels to execute.
1. KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Business/ Financials:
- Manage the design, features and benefits of products, volume forecasting & market share.
- To carry out pricing analysis, determine and support distribution channels, design, develop and implement promotional plans for the products.
- To specify market requirements for fund-based and non-fund-based products by conducting market research supported by on-going visits to markets
- CAM Preparation for all type of program including surrogate
- Program level scorecard preparation • Monitoring of loans
- To analyze potential partner relationships for the product.
- To ready and execute the competition and market share strategy for the product line on an ongoing and pro-active manner
- Design Internal and External Campaigns suitable for product
Customer (Both Internal & External)
- Communicate with all areas of the company, including (but only) distribution/sales, credit, operations, technology, communication and strategy
- Maintain working relationships with control functions like Audit, Compliance, Risk et al.
- Plan and conduct regular customer and non-customer visits to gain an insight into customer behavior and product demand.
Internal Process
- Design and draft SOPs and BRDs to ensure efficient processes and technology advancement
- Simplification of existing processes
- Discuss with all stakeholders and fix the process with customer centricity approach
- Work with and credit counterpart to define product underwriting and release required guidelines and processes
Innovation & Learning
- Organize product trainings for launch, expansion and capacity building
- Ensure adherence to training man-days/ mandatory training programs for self
- Forecast product changes requirement basis customer feedback and take appropriate steps.
Educational Qualifications :
- MBA/ PGDM or equivalent / CA
Experience :
• 8-12 years of experience in product management of Working Capital products in Large Banks and SFBs
• 5-7 years’ experience in branch/regional level Working Capital Sales or Credit with at least 4-5 year of product management experience
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