Head of Digital Marketing

1 week ago

Hyderabad, India Mugdha Art Studio LLP Full time

We are looking for a qualified Digital marketing Head to take the lead in developing successful, long-term digital marketing strategies for our company.


As a Digital Marketing Head, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.


Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.


Roles & Responsibilities:

  • Build our digital marketing roadmap
  • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Develop specific campaigns to create and maintain high levels of customer interaction
  • Oversee our social media accounts, coordinate with design teams, agency partners for the same.
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast sales performance trends and act proactively to increase our market segment
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Develop strategies that drive customers to our website
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple digital channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners to execute content, campaigns, and other digital marketing activities.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Manage the digital teams to drive the best possible results for the brand.
  • Motivate digital marketing team to achieve goals
  • Monitor competition and provide ideas to stand out
  • Stay up-to-date with digital technology developments


Desired Candidate Profile

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing, Experience in Retail/Fashion/Textiles Industry is preferred
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement


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