Head of Digital Marketing

2 weeks ago

hyderabad, India Mugdha Art Studio LLP Full time

We are looking for a qualified Digital marketing Head to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Head, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Roles & Responsibilities:
Build our digital marketing roadmap
Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Develop specific campaigns to create and maintain high levels of customer interaction
Oversee our social media accounts, coordinate with design teams, agency partners for the same.
Manage and improve online content, considering SEO and Google Analytics
Forecast sales performance trends and act proactively to increase our market segment
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Develop strategies that drive customers to our website
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple digital channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners to execute content, campaigns, and other digital marketing activities.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Manage the digital teams to drive the best possible results for the brand.
Motivate digital marketing team to achieve goals
Monitor competition and provide ideas to stand out
Stay up-to-date with digital technology developments

Desired Candidate Profile
BS/MS degree in marketing or a related field
Proven working experience in digital marketing, Experience in Retail/Fashion/Textiles Industry is preferred
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

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