Digital Strategist,

5 days ago

New Delhi, India Pulp Strategy Full time

Overview of job


Pulp Strategy is seeking a strategist with minimum 4-8 years of work experience in Digital Strategy, planning, business impact planning, and communications including client advisory in a Digital agency. The Role is responsible for building strategy and supporting the business & client leadership team to develop and sell digital communications strategy based on brand understanding, consumer insights, and market/media dynamics.  


Reporting of the role

This role reports to the Business team head,


3 best things about the job:

·        You get to work on iconic brands with an award-winning team

·        Entrepreneurial environment with high growth opportunities and intellectual freedom.

·        Fun on the job, with an extremely spirited and talented team

 

Measures of success –


In three months, you would have:

·            Complete knowledge of the categories of key targeted industries

·            Present brand, campaign strategies and data driven insights.

·            Support the business & business team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.  

·            Able to understand agency and client working style and deliver on his/her day-to-day requirements

·            Independently work on tools needed to build data driven creative campaigns

·            To participate in idea generation sessions

 

In six months, you would have:

·            Developed and see at least 3 key strategies being implemented in your key accounts

·            Developed a good client relationship, and trust.

·            Proactively taking initiative for sharing additional information with the team and client

·            Codify learnings and best practices on Digital, across platforms.

·            Identify meaningful trends to bet on, in an increasingly dynamic media landscape

 

In 12 months, you would have:

·            Worked on end-to-end award-winning solutions and campaigns

·            Led key client pitches with the business team leading to additions to the agency client portfolio.

·            Creating strategies along with cross-teams and seamlessly integrating digital, on-ground, and branded content for brands.

·            Prepared and submitted award entries.

·            Train and mentor new joinees

 

Some of the things we’d like you to do:

Digital Landscape understanding

·             Strong understanding of the digital platforms– Facebook, AdWords, Programmatic, affiliate, and other platforms

·             Should be well-versed with planning tools like sem rush etc.

·             Awareness of emerging/new technologies that can be leveraged to drive brand salience

·             Comfort and experience with B2B, B2C digital strategy.


Understanding Client Business

·             The candidate will need to understand the client's business and short- and long-term objectives

·             Excellent creative understanding and a keen understanding of creative strategy

·             Suggest a digital strategy/road to the client basis the objectives (working with other internal stakeholders)

·             Understanding the brief and campaign objectives from the client

·             Identify key audiences - sizing and profile using data points, to determine whether a given audience can achieve the client’s business objective

·             Working with the delivery teams to ensure there is a holistic pitch developed for each prospective client.


A Bit About Yourself

·            Experience: 4+ years in an agency including client advisory

· Candidates from Digital Agencies are preferred.

·            The candidate should be good with data management experience, with the ability to translate Excel data into powerful PowerPoint representations

·            Strong organizational skills, detail-oriented and capable of multi-tasking

·            Solid understanding of media concepts/terms, creative and budget requirements

·            Solid grasp of digital marketing, especially a deep knowledge of digital media

·            Strong written and verbal communication skills including the desire to progress

·            Proven problem-solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment

·            Highly articulate, story-telling capability

·            Self-motivated, proactive, highly organized, and drives for business results with urgency

·            Able to design, implement, and analyze primary consumer research with minimal supervision 

Minimum qualifications:

·        MBA or master’s degree in Marketing

·        4-8 years experience

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