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Digital Strategist

2 months ago

Delhi, India EvolutionCo Digital | Customer Experience Design & Marketing Agency Full time
KEY OBJECTIVE OF THE ROLEA Senior Digital Media Strategist is responsible to implement and supervise digital media activities for the assigned brands.
As a representative of EvolutionCo, the personnel will aid its clients in delivering value for campaigns by means of conceptualization
and implementation of strategies & campaigns thereby contributing to overall brand management and achieving excellence in its
expectation with the team.

KEY RESPONSIBILITIES* Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned
brands* Manage and supervise social & digital presence of the assigned brands including overall execution, online response management
and maintenance of respective online media properties.* Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, , YouTube,
Websites, Mobile Apps, Relative blogs, Forums and more*Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine
basis thereby building internal teams’ partnership* Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in
engaging & interacting with the online consumers and the brand* Prepare analysis, review & reports on campaign effectiveness by tracking KPI’s measuring the impact of social & digital media
strategies* Plan & prepare monthly & quarterly campaign plans for the brand* Be actively involved in SEO/Tech/Media/ORM efforts with the support team(s)* Proactively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement,
addition of new features and more* Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary* Master media workflow & respective online tools thus aiding the brand* Collaborate and guide the immediate team members- Digital Media Executive(s)* Manage and overcome routine challenges*Liaison with the client thus maintain first level contact with brand POCs* Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects* Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies &
techniques in routine

TECHNICAL SKILLS REQUISITE* Professional-level proficiency in English* Advanced knowledge of Social Media Channels, Digital Media and Online Marketing, abreast with latest industry trends,
marketing campaigns and the next viral video trend* Proficient in content marketing theory and application, maintains excellent writing and language skills* Excellent oral and written communication, presentation, analytical & collaborative skills* Highly organized to be able to handle multiple deadline driven projects and workflows* Able to manage and accommodate with the team members* Should have a keen eye for detail