Head of Marketing

4 weeks ago

Bengaluru, India Royaloak Incorporation Pvt. Ltd. Full time
  • Roles & Responsibilities Develop and implement comprehensive marketing strategies to drive sales and increase brand awareness in the retail furniture industry.
  • Lead and manage a team of marketing professionals, including digital marketers, content creators, graphic designers, and marketing coordinators.
  • Collaborate with cross-functional teams, including sales, product development, and operations, to align marketing initiatives with business objectives and drive revenue growth.
  • Oversee the creation and execution of integrated marketing campaigns across various channels, including digital marketing, social media, email marketing, print advertising, and events.
  • Analyze market trends, consumer behavior, and competitor activity to identify opportunities for differentiation and innovation in our product offerings and marketing strategies.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI and KPIs.
  • Monitor and analyze key performance indicators (KPIs), including website traffic, conversion rates, social media engagement, and sales metrics, to track the effectiveness of marketing campaigns and optimize performance.
  • Stay updated on industry trends, emerging technologies, and best practices in marketing to maintain a competitive edge in the market.


Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
  • Proven experience in a senior marketing role within the retail furniture industry, with a track record of driving successful marketing campaigns and achieving business objectives.
  • Strong leadership skills with the ability to inspire and motivate a team, foster collaboration, and drive results.
  • Excellent communication, presentation, and interpersonal skills.
  • In-depth knowledge of digital marketing tools and techniques, including SEO, SEM, PPC, email marketing, social media marketing, and analytics.
  • Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
  • Ability to multitask, prioritize workload, and work under pressure to meet tight deadlines.
  • Customer-focused mindset with a deep understanding of consumer behavior and market dynamics in the retail furniture industry.


Qualifications


  • Post Graduate MBA or equivalent experience in Marketing
  • 15 to 20 Years of experience in marketing
  • Excellent written and verbal communication skills
  • Excellent multitasking and project management skills
  • End-to-end experience in Marketing

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