Head of Marketing

4 days ago

Bengaluru, India VilCart Full time

Company Description

Vilcart is dedicated to sustainable rural development through stability for rural retailers. By bridging the urban-rural divide for consumers, Vilcart offers rural retailers the same opportunities and conveniences as urban retailers. The company is transforming the rural unorganized retail industry with technology, a robust supply chain, and logistic facilities.


Role Description

This is a full-time on-site role for a Head of Marketing at VilCart in Bengaluru. The Head of Marketing will be responsible for market planning, marketing management, market research, sales, and public relations to drive strategic marketing initiatives and campaigns.


- Formulating and devising brand strategy and plans to achieve the brand objectives in partnership with the Sales and Consumer Insight teams


- Deciding the marketing mix and communication strategy for the assigned brand by analyzing consumer research data, highlighting business challenges


- Driving new product development and innovation of existing products and ensuring conceptualization and finalization of new ideas


- Assessment of the feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned categories for improved market performance (e.g. market share, profitability etc)


- Driving standardization of processes and systems within the department and providing strategic guidance and direction to Brand teams to perform on-the-ground activities


Qualifications

  • Market Planning, Marketing Management, and Market Research skills
  • Sales and Public Relations skills
  • Experience in developing and executing marketing strategies
  • Demonstrated success in driving sales and brand growth
  • Strong analytical and strategic thinking abilities
  • Excellent communication and interpersonal skills
  • Ability to thrive in a fast-paced, dynamic environment
  • Bachelor's degree in Marketing, Business, or related field

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