Digital Marketing Manager
2 months ago
Job Title: SEO Specialist & PPC Bid Manager
Location: Kolkata
Job Type: Full-time
Industry: Education Industry
About Company: A leading provider in the education industry, committed to fostering innovative learning solutions and empowering students globally. We are dedicated to shaping the future of education through technology and personalized learning experiences. As part of our mission-driven approach, we are seeking a talented SEO Specialist & PPC Bid Manager to join our team and help enhance our digital presence.
Job Description:
We are looking for an experienced SEO Specialist & PPC Bid Manager who will be responsible for developing and executing our SEO strategy and PPC campaigns. This role requires a deep understanding of SEO principles, keyword research, PPC bidding strategies, and AI-powered lead generation techniques, particularly with Google Ads. The ideal candidate will be analytical, detail-oriented, and capable of driving impactful results through effective digital marketing strategies.
Responsibilities:
- Develop and implement SEO strategies to increase organic traffic and visibility for our educational resources and platforms.
- Conduct thorough keyword research and analysis to optimize content and drive targeted traffic.
- Utilize AI-powered tools and strategies for lead generation and audience targeting.
- Monitor and analyze SEO performance metrics, providing regular reports and actionable insights.
- Optimize website content, landing pages, and paid search campaigns to improve user engagement and conversion rates.
- Manage PPC campaigns across Google Ads and other platforms, including bid management and budget allocation.
- Collaborate with content creators and designers to optimize landing pages and ensure a seamless user experience.
- Stay updated on industry trends and best practices in SEO, PPC, and AI-driven marketing techniques to maintain a competitive advantage.
Requirements:
- Proven experience as an SEO Specialist or similar role with a strong focus on PPC management within the education sector.
- In-depth knowledge of SEO tools (e.g., SEMrush, Ahrefs), Google Ads, and AI-driven lead generation strategies.
- Familiarity with web analytics tools (e.g., Google Analytics) to analyze and interpret data.
- Solid understanding of HTML, CSS, and web design principles.
- Strong analytical skills and the ability to translate complex data into actionable insights.
- Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
Benefits:
- Competitive salary package
- Comprehensive health and wellness benefits
- Retirement savings plan
- Generous paid time off and holidays
- Professional development opportunities and tuition reimbursement
- Application Process: Interested candidates are invited to submit a resume and cover letter outlining their qualifications and experience in SEO and PPC management, specifically within the education sector.
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