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Digital Marketing Manager

2 months ago

Greater Kolkata Area, India ZINFI Technologies, Inc. Full time

ZINFI Technologies, Inc. is an analyst and user rated #1 SaaS platform for Partner Relationship Management & Through Channel Marketing Automation with headquarters in Silicon Valley, California.

ZINFI offers a unique work experience at a remarkably fast-growing technology company with a highly experienced management team. Our customers are world leaders in their markets, and we help them with our state-of-the-art partner ecosystem management tools, processes, and people to achieve outstanding business results. This is a unique opportunity for someone to enter an exciting business and grow their career with ZINFI. Please visit our site at for further details.


Position Responsibilities :


Strategy Development and Execution:

  • Develop and implement comprehensive digital marketing strategies.
  • Manage SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Design, build, and maintain the company’s social media presence.
  • Measure and report performance of all digital marketing campaigns.


Content Creation & Management:

  • Lead the creation and optimization of high-quality content for web, social media,
  • and email campaigns.
  • Collaborate with internal teams to create landing pages and enhance user experience.
  • Plan and execute web, SEO/SEM, email, social media, and display advertising campaigns.


Analytics & Reporting:

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
  • Identify critical conversion points and drop-off points and optimize user funnels.


Collaboration & Podcast Development:

  • Work closely with internal teams, industry experts, and influencers.
  • Build and manage podcast development and release strategies.


Marketing Automation & CRM Management:

  • Utilize HubSpot, Gong, and other marketing automation tools and CRMs to streamline marketing processes.
  • Implement and manage marketing automation workflows and CRM strategies.


Experience:

  • 5+ years of experience in digital marketing and advertising.
  • Proven experience managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Strong analytical skills and data-driven thinking.
  • Proficiency in using HubSpot, Gong, and other marketing automation tools and CRMs.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.


Education:

Bachelor's degree.