Digital Marketing Manager

1 month ago

Greater Kolkata Area, India Madhu Jayanti International Pvt. Ltd. Full time

Madhu Jayanti International Pvt. Ltd. Is currently hiring for Digital Marketing Managers


Designation : Manager


Total Years of Experience : 10 Years


About the Organization:


Madhu Jayanti International Limited was established in 1942 by the late Shri Jayantilal H. Shah. Today we are one of the pioneering tea houses in value added tea manufacture and export from India and a renowned player in the international market of private labels as well as our own brands. Our Private Labeling business has a strong presence across the globe, particularly in countries like United States of America, Australia & Europe. Our own brands are present in far eastern Russia and West Africa. We have successfully acquired the 146 year old Balmer Lawrie Tea company's manufacturing assets.


The company acquired Eveready’s packet tea business and its brands including Tez Red, Premium Gold and Jaago. The core expertise of Jay Tea lies in production of Black Tea, Green Tea, Red Tea and White Tea in the form of tea bags, caddies, pouches & packets. Apart from that Jay Tea also offers a wide range of flavor and speciality tea. Some of the popular brands of Jay Tea in the international market are Tea India, Gold Bond, Victoria and many others.



Role Objective:


As a Digital Marketing Manager, you need to develop, implement and oversee long-term digital marketing campaigns and short-term advertising techniques through digital platforms for our brand TE-A-ME ( ) & Tez on Amazon & other platform. This role requires enhancing brand awareness, driving traffic to the company's website and generating sales leads.


Job Description:


Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Identify trends and insights, and optimize spend and performance based on the insights.

Brainstorm new and creative growth strategies.

Plan, execute, and measure experiments and conversion tests.

Collaborate with internal teams to create landing pages and optimize user experience.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Instrument conversion points and optimize user funnels.

Collaborate with agencies and other vendor partners.

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.


Required Skillset


Must have team handling experience.

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

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