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Digital Marketing Manager

2 months ago

Greater Kolkata Area, India Ripple Effect Full time

We are seeking a highly motivated and results-driven Digital Marketing Manager with 1 to 2 years of experience to join our dynamic marketing team. The ideal candidate will specialize in crafting and executing successful campaigns across various digital platforms, including Meta ads, Google ads, and SEO/SEM strategies to drive brand awareness, engagement, and conversions. Expertise in LinkedIn ads, while not mandatory, will be considered an added advantage.


Key Responsibilities:

  • Design, implement, and monitor digital marketing campaigns across different platforms, focusing on Meta ads, Google ads, and SEO/SEM.
  • Analyze and report on the performance of digital marketing activities, offering insights and recommendations for improvement.
  • Manage the company's website performance, ensuring optimal SEO practices for increased visibility and traffic.
  • Stay up-to-date with digital marketing trends and tools, applying best practices to enhance campaign effectiveness.
  • Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
  • Manage budget allocation for digital advertising and ensure ROI on marketing campaigns.

Qualifications:

  • 1 to 2 years of experience in digital marketing, with a strong focus on Meta ads, Google ads, and SEO/SEM.
  • Proven track record of creating and executing successful digital marketing campaigns.
  • Solid understanding of web analytics tools (e.g., Google Analytics) and the ability to translate insights into actionable strategies.
  • Experience with LinkedIn ads is a plus.
  • Excellent communication and collaboration skills.
  • Bachelor’s degree in Marketing, Business, or a related field.