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Sr. Manager Digital Marketing

3 months ago

Greater Kolkata Area, India Sundew Full time

Experience-10+years


Company Overview:

Sundew, a trailblazer in digital transformation, boasts a 17-year legacy of excellence. Our core competencies lie in digital strategy, application development, and product engineering.


As we expand, we seek dynamic and seasoned Lead Digital Marketing professionals to steer our Digital Strategy and Marketing projects. The ideal candidate will possess hands-on experience with USA-based customers, demonstrating a track record of delivering meaningful ROI and Strategy Planning achievements.


Given our focus on the US insurance industry, a strong understanding of US insurance perspectives is and added advantage.


Responsibilities:

Digital Strategy and Marketing Leadership:

  • Lead and oversaw digital strategy and marketing projects, ensuring alignment with client objectives and industry trends.
  • Develop and execute comprehensive digital marketing strategies tailored for the USA-based businesses.

Client Management:

  • Manage relationships with USA-based customers, understand their needs, and provide strategic digital solutions.
  • Deliver measurable achievements in terms of ROI and contribute to client satisfaction and retention.

PPC Campaign Management:

  • Develop and implement effective PPC campaigns, optimizing for maximum ROI.
  • Utilize data-driven insights to refine and improve PPC strategies continuously.

Insurance Industry Expertise:

  • Leverage knowledge of the USA insurance landscape to tailor digital marketing strategies for maximum impact.
  • Stay abreast of industry trends, regulations, and competitive landscape.

Analytics and Reporting:

  • Utilize analytics tools to track and report on key performance indicators (KPIs).
  • Provide regular and insightful reports to clients, demonstrating the success of digital marketing initiatives.


Required Skills:

  1. Proven experience in Digital Marketing leadership roles, managing teams with 15+ members
  2. Hands-on experience with PPC campaign management and strategy development
  3. Understanding of the USA Insurance industry landscape.
  4. Expert in digital marketing tools such as Google Ads, Facebook Ads Manager, and Google Analytics.
  5. Excellent communication and client management skills.




Tools Expertise:

  1. Google Ads: Proficiency in setting up, managing, and optimizing campaigns.
  2. Linked In Ads Manager: Experience is Linked In based ads management
  3. Facebook Ads Manager: Experience in creating and managing targeted campaigns.
  4. Google Analytics: Utilization for tracking and analyzing website and campaign performance.
  5. SEO Tools: Familiarity with tools like SEMrush, Ahref or Moz for search engine optimization.


Join Sundew and be at the forefront of shaping digital marketing strategies for the USA Insurance industry. Please apply now to be a key player in our dynamic team and contribute to the continued success of our digital transformation initiatives