Media Planner Executive

2 weeks ago

Gurugram, India Razorpod Full time

Company Description 

 

We’re Razorpod. We’re here to challenge the normal, and unconventional routes to branded communication through compelling solutions and a targeted approach to holistic advertising. 

We’re a service-based entity headed by Shubhankar Nath↗ focussing on 360-degree solutions in the digital space inclusive of but not limited to marketing, advertising, and tech (innovation). We started back in June 2018, and we’re currently a team of 80+ individuals, continuously growing and hiring across the board. 

 

B2B Media Planner 

The role requires a deep understanding of the B2B landscape, strong analytical skills, and the ability to create strategic media plans that align with business objectives. 

Responsibilities: 

  • Conduct thorough market research to identify key industry trends, target audience behaviours, and competitor activities. 
  • Analyze data and insights to develop a deep understanding of the B2B media landscape and identify opportunities for effective media placement. 

Media Planning and Strategy: 

  • Develop comprehensive B2B media plans that align with marketing objectives and target audience profiles. 
  • Collaborate with internal teams and external partners to create integrated marketing strategies that leverage a mix of online and offline channels 
  • Select appropriate media channels, including digital, print, events, and other relevant platforms, based on campaign goals and target audience preferences. 

Budget Management: 

  • Work closely with the finance team to establish and manage media budgets for campaigns. 
  • Monitor and optimize media spending to ensure efficient use of resources and maximize ROI. 

Vendor and Partner Relationships: 

  • Negotiate and build relationships with media vendors, publishers, and other partners to secure favourable terms and placements. 
  • Stay updated on industry trends and emerging media opportunities. 

Campaign Execution: 

  • Oversee the execution of media plans, ensuring timely and accurate implementation. 
  • Monitor campaign performance and make data-driven adjustments to optimize results. 
  • Collaborate with creative teams to develop impactful ad creatives that resonate with the target audience. 

Reporting and Analysis: 

  • Generate regular reports on campaign performance, providing insights and recommendations for continuous improvement. 
  • Utilize analytics tools to measure key performance indicators (KPIs) and assess the effectiveness of media strategies. 

Qualifications: 

  • Bachelor's degree in Marketing, Advertising, Business, or related field. 
  • Proven experience in B2B media planning, with a strong track record of successful campaigns. 
  • Deep understanding of B2B marketing strategies and target audience behaviours. 
  • Strong analytical and quantitative skills, with proficiency in data analysis tools. 
  • Excellent communication and interpersonal skills. 
  • Ability to manage multiple projects and deadlines in a fast-paced environment. 
  • Familiarity with various media channels and emerging trends in the B2B space. 
  • Proficiency in using media planning tools and platforms. 
  • 2-3 years of experience
  • Looking for planners from networks/affiliate rather than agencies 
  • Develop, Implement, and Optimize media plan with a primary focus to lead generation campaigns 
  • Practical experience on advertising platforms, analytics tool and ad-tracking systems 
  • Certified in Google Ads, Facebook/meta Ads with affiliate marketing experience 

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