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Head of Brand Marketing

2 months ago

Bengaluru, India KNR Management Consultants Full time

We are seeking a seasoned professional for the role of Head of Brand Marketing at a leading company in the Personal Care industry. This role will initially be based in Coimbatore for the first 8-11 months, with the possibility of relocation to Bangalore or another metropolitan area later. Extensive travel across India is expected. Please find below mentioned Job description:


Position: Head of Brand Marketing

Location: Coimbatore/Bangalore

Industry: Personal Care


Key Responsibilities:

  • Refine and oversee brand positioning and messaging to ensure market relevance and consistency.
  • Enhance brand equity and drive consumer loyalty through impactful marketing campaigns.
  • Develop and execute strategies for customer acquisition.
  • Create and implement comprehensive marketing strategies that align with business objectives and market trends.
  • Conduct market research to identify opportunities for growth and innovation across product categories.
  • Collaborate with sales, operations, and finance teams to ensure alignment of marketing strategies with business goals and revenue targets.
  • Plan and execute integrated marketing campaigns across various channels, including advertising, promotions, and events.
  • Monitor campaign performance and ROI, making data-driven adjustments to optimize results and achieve KPIs.
  • Build and maintain relationships with external partners, agencies, and stakeholders to support marketing initiatives.
  • Manage agencies and marketing suppliers.
  • Develop annual and quarterly forecasts and budgets.
  • Generate management reports and explore new techniques and channels to enhance brand awareness, traffic, conversion, and ROI.
  • Lead content expansion efforts and work closely with the sales team to boost brand salience.
  • Implement strategies for customer engagement and organic reach, including word-of-mouth campaigns.
  • Drive personalization strategies to increase engagement and develop organizational capabilities for member acquisition and talent creation.
  • Select and manage agency performance as needed.
  • Set goals for the sales division, conduct quarterly reviews, and align individual goals with business priorities.
  • Implement systems to enhance team efficiency.

Effective Planning and Relationship Management:

  • Conduct market research to understand customer behavior and trends.
  • Collaborate with product development, sales, and operations teams to ensure seamless execution of marketing initiatives.
  • Develop and implement ATL/BTL/Digital marketing strategies to support business objectives.
  • Oversee promotional campaigns, PR efforts, and other marketing activities to boost brand awareness, conversion, and ROI.
  • Manage marketing budgets in alignment with company goals and foster relationships with key partners, vendors, agencies, and media outlets.
  • Nurture and manage the lead funnel from generation through to conversion.


Team Enhancement and Motivation:

  • Train, mentor, and manage the marketing team.
  • Cultivate a culture of evaluation, learning, and optimization.
  • Collaborate with the sales team to enhance brand salience and set up digital content distribution channels for unified brand messaging.
  • Ensure effective campaign delivery to generate leads, increase brand awareness, and drive sales growth.
  • Develop strategies for customer engagement through email, WhatsApp, and other tools, and drive organic reach.


KPIs:

  • Primary KPIs: Revenue & ROI
  • Secondary KPIs: Conversion rate (in coordination with the Sales team), Brand reach, and engagement.
  • Establish review templates for effective monitoring and detailed monthly performance tracking.


Skills & Experience:

  • 8-15 years of proven leadership experience in a senior marketing role.
  • Expertise in BTL, ATL,Brand Marketing & Digital Marketing.
  • Experience managing teams across various channels (Pharma/OTC/FMCG/Digital).
  • Background in consumer marketing with an entrepreneurial mindset is ideal.
  • In-depth knowledge of current marketing tools and techniques.
  • Preferably an MBA from a premier business school.

Base Location: Coimbatore (with potential relocation to a metropolitan city after 8-11 months)


Interested candidates can share their resume at kavita@knrglobal.com